BizSugar.com › Technology › How Companies Use “How Might We” Statements To Fuel Innovation

When designing a new product, it’s important to consider the multiple ways that you could approach challenges. Thinking about how you might approach the needs of the customer enables you to brainstorm a variety of solutions to the problem. The purpose of reframing insights as ‘How Might We’ questions is to help translate an insight into something that can fuel creative thinking.