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Bloggers increasingly like to refer to themselves as “citizen journalists.” However, in spite of the title, some writers might not actually use journalistic standards when they prepare information for others in their blogs and even in books they might write. Read More

Before you launch your next product or service, save time by testing out your idea on your business blog. You can get a sense of what people are looking for so you know whether or not your idea is a good one. Read More

The power of social media is enormous, when done right. Yet far too many small businesses and startups struggle to understand the best approach for their social media pages. Here are a few tips to get started with the right etiquette. Read More

Jane Boyd decided to have 45 Conversations globally in just a few days. Connecting with people globally was a challenge that she tackled using Google+ Hangouts On Air. I interviewed Jane to find out more about her amazing adventure Read More

Email marketing campaigns can increase your sales and drive traffic to your website. Discover 5 tips to develop a successful email marketing campaign. Read More

Digital display can provided a unique means to show content. Curating content can be a very involved process. This article explains how adding display and analytics can lead to an effective connection with customers. Read More

But here’s the thing: you can reclaim those hours – while still maintaining your profitability. In fact, you will likely improve it. How? By outsourcing tasks that you don’t need to do. You will not only get that time back but also be able to focus on the aspects of the business that you do best. Read More

Progressive, Geico, All State, and State Farm - they are names that even my 6-year-old nephew can recognize. Learn their business marketing strategies. Read More

It sure looks like it. Most of the recent marketing successes are visual successes, not verbal ones. Here are 10 examples. Read More