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Organizing an educational event, seminar or conference is a great way to get out of the office and network with prospective clients and promote your small business within your community - But how do you minimize some of the risks associated with educational event marketing i.e. high costs, creating buzz, offering value, etc? Read More

Making a list of any kind is deadly. You miss people. You upset people. You exclude people. Lists are downright dangerous. And yet, I want to show you 8 bloggers that you should be reading, if you're not already. How about this: if you think your blog or someone you admire is should be on the radar for 2009, feel free to add a link to it in the co Read More

Second in a 2 part series with some excellent tips on effective communications in sales. Read More

Affiliate marketing is a great way to make money online, but only if you don't get ripped off. Scams like pyramid schemes, dishonest affiliate advertisers, and "too good to be true" offers can cost you lots of money and wasted time. Here are 7 ways you can check up on potential affiliate marketing program partners. Investigate first, Read More

The homily at Church yesterday was about simple gestures. It was how an anonymous person left five full lunches (sandwich, fruit and pretzels in each) on the steps of the church. The next morning those five lunches fed five people who needed food. It created five incredibly happy people and also eased the burden on the church's "back door" p Read More

Advertising direct mail takes many forms: envelope packages, self-mailers, catalogs, magalogs, flyers, postcards, and more. That's one of the advantages of direct mail. Let's take a quick look at how to write and design the granddaddy of all direct mail formats, the classic direct mail package. Read More

You don't have to turn your entire world on its head to adopt social media. It's not about taking everything you've already done and chucking it wildly out the window in favor of a revolution. Instead, look at your existing communications through a social lens. Instead of viewing them from a corporate perspective and projecting outward, investi Read More

People are an extension of a company's brand. Read More

How a blogger creates a REAL full-time income... Read More