Are you testing landing pages like a primate on steroids? Are you spinning wheels trying to unearth your next conversion rate boost? Here are four Web site areas that often are overlooked and misunderstood, and some suggestions on how you can improve them for better site conversion.
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Better Conversion: Four ideas for improving your Web site by Jeffrey Eisenberg
Posted by melanee under Online MarketingFrom http://www.targetmarketingmag.com 5970 days ago
Made Hot by: on January 9, 2008 4:19 pm
Think small steps to build trust and cooperation
Posted by JohnH under MarketingFrom http://www.bricklin.com 5972 days ago
Made Hot by: on January 8, 2008 5:25 pm
Social software is a hot area in today's world. Short text messages connect a huge portion of the world's population and are a major carrier of social contact for a whole generation. On first glance, a lot of what goes on in these communications channels seems mundane and worthless. There is another aspect, though. These social systems, by allow
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When Targeting Multicultural Audiences, Be Relevant
Posted by JohnH under AdvertisingFrom http://adage.com 5972 days ago
Made Hot by: on January 7, 2008 7:30 pm
Warning: When it comes to making ads relevant for multicultural audiences, doing it wrong is worse than not doing it all. A new study from OMD Worldwide found that ethnic groups are turned off by ads that rely on stereotypes and caricatures rather than meaningful cultural cues.
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Lessons From a Soloist Who Reached the Inc. 500 List
Posted by Becky under Success StoriesFrom http://www.inc.com 5972 days ago
Made Hot by: on January 7, 2008 12:07 am
How can a soloist surpass much larger companies and reach the prestigious Inc. 500 roster of fast-growing privately held firms? By staying nimble, creating a deep network of referrals, and using creative thinking to transfer risk and retain profits for his own firm.
Those nuggets of advice were among the gems shared during a recent chat with Ji Read More
Those nuggets of advice were among the gems shared during a recent chat with Ji Read More
12 Ways to Increase Sales on Your Site
Posted by LeeAdams under Online MarketingFrom http://affiliatemarketingpublisher.blogspot.com 5990 days ago
Made Hot by: on January 6, 2008 5:35 pm
This great article on tips to increase sales on your site come from an e-commerce veteran who eats sleeps and breathes sales for an upscale fashion retailer. Eileen is the Creative Director for IntermixOnline.com, which has retail stores in 20 major cites across the US. My favorite tip is to take advantage of "pause points."
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Tips on Liveblogging Conferences
Posted by melosa under Online MarketingFrom http://www.toprankblog.com 5981 days ago
Made Hot by: on January 6, 2008 5:35 pm
Blogging conferences in a meaningful and entertaining way is not easy. Being able to write real-time articles while taking photos, videos and promoting the content you've posted takes a unique set of skills. This post outlines several top tips on liveblogging conferences.
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Design to Distribution (video)
Posted by suzyQ under Success StoriesFrom http://www.bnet.com 5976 days ago
Made Hot by: on January 4, 2008 10:08 pm
How does a small apron business with an even smaller profit margin soar to the forefront of high-end denim design, manufacturing and distribution? Ask Marc Crossman, CEO of Joe's Jeans, who transformed this small shop into a world class denim company, distributing high-end product to the likes of Saks Fifth Avenue and Nordstrom. Crossman speaks a
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Word of Mouth Versus Key Influencers
Posted by Becky under MarketingFrom http://blog.guykawasaki.com 5987 days ago
Made Hot by: on January 4, 2008 9:04 pm
An article from the December issue of the Journal of Advertising Research says that common word-of-mouth advertising by regular folks is more powerful than “key influencers.”
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Paying for PR -- But Only When It Works
Posted by ArmadaIG under Public RelationsFrom http://online.wsj.com 5974 days ago
Made Hot by: on January 3, 2008 7:05 pm
A mention in a news article or television broadcast can have a big payoff for a little-known business. But small companies often struggle to get such media coverage. Most can't afford the big fees traditional agencies charge or in-house expertise to guide them. And solo efforts may yield only rejections or, worse, bad press. So many small compani
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How Can Small Business Compete in a Highly Competitive Paid Search (PPC) Market?
Posted by blueenergy under Online MarketingFrom http://www.searchengineguide.com 5974 days ago
Made Hot by: on January 3, 2008 1:29 am
There are times where it can be difficult for small business to compete in the paid search environment. As the cost of targeting keywords on venues such as Google AdWords continues to increase, many small businesses are finding it difficult to keep pace. We recently encountered a scenario like this with a client's Google AdWords campaign. The mai
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