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Posted by JohnH under Success Stories
From http://www.kcsmallbiz.com 6195 days ago
Made Hot by: on December 19, 2007 5:39 pm

Terry Maness enjoyed being a Horizon Darts investor, but never intended to take an active role in the company. When her husband died unexpectedly nearly three years ago, Maness faced the choice of selling the company, closing it or stepping in to keep her husband's dream alive. “I have no business background at all,” Maness said. “I was completel Read More

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Price Reductions Can Backfire

Posted by Becky under Marketing
From http://www.marketingprofs.com 6202 days ago
Made Hot by: on December 17, 2007 11:49 pm

The goal of marketing promotions is to stimulate short-term sales. This dictum leads many marketers and small-business owners to reduce prices. However, as Michael Goodman explains, cost cutting is not always the best or most effective way to achieve this goal.

Sound counterintuitive? After all, if the goal is to increase sales, wouldn't cutt Read More

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Seth Godin: Sliced bread and other marketing delights

Posted by JohnH under Marketing
From http://www.youtube.com 6203 days ago
Made Hot by: Ideas2Deals on December 16, 2007 10:32 pm

This isn't a new video, but it's one of my favorites by Seth Godin, so I thought I'd share it for those of you who haven't seen it yet. It's about how the best ideas can fail if you don't know how to spread the word -- how to make the idea appeal to early adopters -- how to create an idea that's truly remarkable. Read More

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Web 2.0 shows promise for reaching SMB users

Posted by alphalife under Online Marketing
From http://www.btobonline.com 6210 days ago
Made Hot by: on December 10, 2007 6:17 pm

Small and midsize businesses are increasing their use of Web 2.0 tools as information sources, providing greater opportunities to marketers that are trying to reach this audience, according to a new study from market research company Bredin Business Information. It examined which online tools SMBs use, how they use them to receive business informa Read More

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Online retailers too focused on innovation rather than customers needs

Posted by Shelly under Online Marketing
From http://www.grokdotcom.com 6211 days ago
Made Hot by: on December 7, 2007 11:27 pm

How Much Money Do Retailers Leave on the Table? A 2007 study clearly shows that online retailers are not capitalizing on the customer experience and are overly focused on innovation while ignoring the basics. With all the investments and improvements within the last five years in redesigns, usability, analytics, multivariate testing, and the incre Read More

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Two Really Dumb Sales Questions

Posted by ArmadaIG under Sales
From http://blogs.bnet.com 6218 days ago
Made Hot by: on November 29, 2007 6:03 pm

Your sales manager probably told you to ask these question of every customer, but every time you do, you're shooting yourself in the foot. The dumb questions are: Do you have the budget for this? Who is the decision-maker? Don't get me wrong. You need to know the ANSWERS to these questions, but coming right out and asking them is about as effectiv Read More

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Relationship Marketing Builds Illusionary Loyalty as Salespeople Capture Customers' Hearts

Posted by jnelson under Sales
From http://www.newswise.com 6218 days ago
Made Hot by: on November 29, 2007 6:03 pm

The battle to win and keep customers in an increasingly competitive and crowded marketplace has become tougher as more companies and products are available to the free world. In response to these competitive pressures, companies are increasing efforts to build customer loyalty --commonly referred to as relationship marketing -- but have these effo Read More

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The Qualities of a Good Digg Title

Posted by LeeAdams under Online Marketing
From http://www.pronetadvertising.com 6219 days ago
Made Hot by: on November 29, 2007 5:42 am

Each day, thousands of stories are submitted to Digg by its users, who often have vastly different reasons for submitting them. Some use Digg as just a personal bookmarking service, while others submit their own content in the hopes that it will get attention from others. Still others just want to share good, quality content with the world. In any Read More

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Pre-written emails to the rescue

Posted by Becky under Marketing
From http://www.ducttapemarketing.com 6221 days ago
Made Hot by: on November 25, 2007 7:43 pm

Email is awfully invasive, no way around it these days, but it's also awfully effective for all types of communication and response. One of the ways that I've found to get a little bit of control over the beast, while also making sure that my responses are well crafted, is to pre-write email responses to many of the common requests I receive. The Read More

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Five Common Paid Search Mistakes That Can Sink Your Campaign

Posted by JohnH under Online Marketing
From http://www.searchengineguide.com 6220 days ago
Made Hot by: on November 25, 2007 7:43 pm

While learning how to effectively manage a paid search advertising campaign can take quite a bit of time, there are plenty of quick and easy ways to increase your chances at success. This article aims to outline five common mistakes that end up keeping small businesses and in-house marketers from maximizing the potential of their pay per click cam Read More