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This article covers ideas for Internet marketers to thrive in 2008... such as the new dynamics of search marketing, handling negative reviews, delivering utility, customer collaboration, and ideas for video marketing, widgets, apps, and other Web 2.0 marketing, etc. Read More

Many journalists will agree to a quick informational phone call with new marketing leaders, if you respectfully request it. Let them know the conversation will not run longer than 15 minutes and will be at a time of their convenience, and promise you will not pitch them during that time. You're seeking information so you can serve them better as a Read More

A new study found that 82.8% of small businesses do not track ROI on lead generation programs. The study also found that 52.4% of companies surveyed have no formal sales forecasting process in place. Read More

Are you testing landing pages like a primate on steroids? Are you spinning wheels trying to unearth your next conversion rate boost? Here are four Web site areas that often are overlooked and misunderstood, and some suggestions on how you can improve them for better site conversion. Read More

Social software is a hot area in today's world. Short text messages connect a huge portion of the world's population and are a major carrier of social contact for a whole generation. On first glance, a lot of what goes on in these communications channels seems mundane and worthless. There is another aspect, though. These social systems, by allow Read More

Warning: When it comes to making ads relevant for multicultural audiences, doing it wrong is worse than not doing it all. A new study from OMD Worldwide found that ethnic groups are turned off by ads that rely on stereotypes and caricatures rather than meaningful cultural cues. Read More

How can a soloist surpass much larger companies and reach the prestigious Inc. 500 roster of fast-growing privately held firms? By staying nimble, creating a deep network of referrals, and using creative thinking to transfer risk and retain profits for his own firm.

Those nuggets of advice were among the gems shared during a recent chat with Ji Read More

This great article on tips to increase sales on your site come from an e-commerce veteran who eats sleeps and breathes sales for an upscale fashion retailer. Eileen is the Creative Director for IntermixOnline.com, which has retail stores in 20 major cites across the US. My favorite tip is to take advantage of "pause points." Read More

Blogging conferences in a meaningful and entertaining way is not easy. Being able to write real-time articles while taking photos, videos and promoting the content you've posted takes a unique set of skills. This post outlines several top tips on liveblogging conferences. Read More