64% of Americans Have Discretionary Income

64% of Americans Have Discretionary Income - http://www.marketingcharts.com Avatar Posted by jnelson under News
From http://www.marketingcharts.com 4564 days ago
Made Hot by: on December 3, 2007 7:12 pm
About 73 million US households now have discretionary income, up from about 57 million in 2002, according to a report by The Conference Board. The proportion of the US population with discretionary income has increased to nearly 64%, up from 52% in 2002. Read More

How Advertising Works Our Nerves (In a Good Way)

How Advertising Works Our Nerves (In a Good Way) - http://www.marketingpilgrim.com Avatar Posted by JohnH under News
From http://www.marketingpilgrim.com 4565 days ago
Made Hot by: Gauravkanghain on December 3, 2007 6:37 pm
At last, neuroscience is applying itself to understanding how that extremely artificial endeavor — advertising — engages our basic biological instincts. Two pieces of science news will interest marketers. First, the more we can anthropomorphize products, the better we like them. Second, advertising can take the place of real memory in our beliefs Read More

What Economic Slowdown? Small Businesses Grow Stronger

What Economic Slowdown? Small Businesses Grow Stronger - http://www.nytimes.com Avatar Posted by ArmadaIG under News
From http://www.nytimes.com 4569 days ago
Made Hot by: on November 29, 2007 6:03 pm
Even as oil prices surge, the housing market contracts, Wall Street reels and multibillion-dollar deals falter, small businesses are flourishing and, in fact, are helping to buoy the economy, experts say. Last week, for example, a monthly report showed an increase in private sector employment in October of 106,000. That included a surge of 63,000 Read More

Get Demographic And Geographic Market Research Data For Free

Get Demographic And Geographic Market Research Data For Free - http://www.pinnycohen.com Avatar Posted by LeeAdams under News
From http://www.pinnycohen.com 4570 days ago
Made Hot by: on November 29, 2007 4:42 am
Market research has the power to make or break any business idea you have. Luckily, the U.S. Census Bureau tracks just about every useful detail about our cities. Whereas it would normally be a major headache to sift through all of the data, I use a site that cuts down my research time to just a few minutes. Enter ZipSkinny.com, still in beta, w Read More

What CEOs Will Admit Out of the Office

What CEOs Will Admit Out of the Office - http://www.inc.com Avatar Posted by dobbie under News
From http://www.inc.com 4570 days ago
Made Hot by: on November 25, 2007 7:43 pm
The 26th Inc. 500 Conference, held in Chicago in September, attracted a record crowd of founders and CEOs of America's fastest-growing companies. In between speeches, we asked a random sampling of 30 CEOs to describe their businesses back home, their love lives, and their political sensibilities. Here are the results of our completely unscientifi Read More

Heading Straight for the Gay Market

Heading Straight for the Gay Market - http://www.emarketer.com Avatar Posted by LeeAdams under News
From http://www.emarketer.com 4570 days ago
Made Hot by: on November 25, 2007 4:20 am
A century ago no one “dared speak its name.” Today, advertisers are eager to talk to gays, lesbians, bisexuals and transgenders. It is estimated that the gay, lesbian bisexual and transgender (GLBT) market in the US numbers approximately 15 million and represents annual purchasing power of $660 billion. ”With more disposable income and discretiona Read More

Women's Consumption for Sports

Women's Consumption for Sports - http://www.bigresearch.com Avatar Posted by alphalife under News
From http://www.bigresearch.com 4574 days ago
Made Hot by: on November 24, 2007 12:21 am
Choosing between soap operas and the NFL is not something marketers may consider when putting together media allocation plans for reaching females. However, marketers may want to consider the NFL as an option as women are more likely to be regularly or occasionally watching sports than they are soap operas according to BIGresearch's Simultaneous M Read More

Bill extending Internet tax ban goes to Bush

Bill extending Internet tax ban goes to Bush - http://news.yahoo.com Avatar Posted by LeeAdams under News
From http://news.yahoo.com 4582 days ago
Made Hot by: on November 16, 2007 5:47 pm
The House of Representatives approved legislation on Tuesday extending a moratorium on state Internet access taxes for seven years, sending the bill to the president to sign into law. Internet service providers say the price of Internet access could rise by as much as 17 percent if the moratorium on state taxes was allowed to expire. Read More

Social Media and Conversational Marketing Portends Revamp of Marketing P's

Social Media and Conversational Marketing Portends Revamp of Marketing P's - http://blogs.mediapost.com Avatar Posted by wontonu under News
From http://blogs.mediapost.com 4582 days ago
Made Hot by: on November 14, 2007 7:22 pm
Social media and conversational marketing will outpace that of traditional marketing by 2012. Nearly 57% of respondents report that in 5 years time, what they spend on conversational marketing will be greater than that of traditional marketing, while another 24% believed it would be the same as traditional marketing. Significantly, 81% of marketer Read More

Cash Flow Improves, Confidence Falls For Small Business Owners

Cash Flow Improves, Confidence Falls For Small Business Owners - http://blogs.mediapost.com Avatar Posted by LeeAdams under News
From http://blogs.mediapost.com 4587 days ago
Made Hot by: on November 8, 2007 9:01 pm
According to the Discover Small Business Watch, reports the DMA, economic confidence among small business owners continued to fall in October as many expressed increased pessimism about both the future of their own businesses and the US economy in general. The monthly survey of 1,000 small businesses with five or fewer employees shows that at 96.8 Read More
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!