News | Small business news; tips; networking

Posted by suzyQ under News
From http://www.marketingcharts.com 6198 days ago
Made Hot by: on December 10, 2007 6:25 pm

Web and green marketing are hot; Boomers are still the most important demo, though women, Gen X and Y, and Hispanics are catching up; and marketing basics are more important than ever, according to (pdf) a new survey of marketing executives conducted by Anderson Analytics. The survey focused on top marketing concepts, buzzwords, global areas of op Read More

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Why Customers Write Reviews

Posted by JohnH under News
From http://www.bazaarblog.com 6201 days ago
Made Hot by: on December 6, 2007 1:04 am

Because reviewers want to help others—that's the short answer. We just announced the results of a study we executed with Keller Fay Research to understand the intentions and motivations behind reviewers. Overwhelmingly, the survey found, reviewers are motivated by goodwill and positive sentiment. Read More

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Do Customers Come for Price or Convenience?

Posted by JohnH under News
From http://www.emarketer.com 6203 days ago
Made Hot by: on December 6, 2007 1:04 am

Data from Nielsen Online sheds some new light on the matter that is so important to merchants—online and offline—during the busy holiday shopping season. In an online survey of nearly 1,000 shoppers, 81% indicated that the ability to shop anytime during the day was why they chose to shop online during the holiday season. With 77% of respondents, s Read More

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Global Entrepreneurship Week/USA Announced for November 2008

Posted by Becky under News
From http://www.publicforuminstitute.org 6205 days ago
Made Hot by: on December 4, 2007 6:57 pm

Plans for the first Global Entrepreneurship Week were unveiled last week in London by Carl Schramm, president of the Kauffman Foundation, and British Prime Minister Gordon Brown. From November 17-23, 2008, the Week will engage young people everywhere in a variety of activities to learn about the possibilities of entrepreneurship. More than 30 coun Read More

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64% of Americans Have Discretionary Income

Posted by jnelson under News
From http://www.marketingcharts.com 6203 days ago
Made Hot by: on December 3, 2007 7:12 pm

About 73 million US households now have discretionary income, up from about 57 million in 2002, according to a report by The Conference Board. The proportion of the US population with discretionary income has increased to nearly 64%, up from 52% in 2002. Read More

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How Advertising Works Our Nerves (In a Good Way)

Posted by JohnH under News
From http://www.marketingpilgrim.com 6205 days ago
Made Hot by: Gauravkanghain on December 3, 2007 6:37 pm

At last, neuroscience is applying itself to understanding how that extremely artificial endeavor — advertising — engages our basic biological instincts. Two pieces of science news will interest marketers. First, the more we can anthropomorphize products, the better we like them. Second, advertising can take the place of real memory in our beliefs Read More

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What Economic Slowdown? Small Businesses Grow Stronger

Posted by ArmadaIG under News
From http://www.nytimes.com 6209 days ago
Made Hot by: on November 29, 2007 6:03 pm

Even as oil prices surge, the housing market contracts, Wall Street reels and multibillion-dollar deals falter, small businesses are flourishing and, in fact, are helping to buoy the economy, experts say. Last week, for example, a monthly report showed an increase in private sector employment in October of 106,000. That included a surge of 63,000 Read More

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Get Demographic And Geographic Market Research Data For Free

Posted by LeeAdams under News
From http://www.pinnycohen.com 6209 days ago
Made Hot by: on November 29, 2007 4:42 am

Market research has the power to make or break any business idea you have. Luckily, the U.S. Census Bureau tracks just about every useful detail about our cities. Whereas it would normally be a major headache to sift through all of the data, I use a site that cuts down my research time to just a few minutes. Enter ZipSkinny.com, still in beta, w Read More

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What CEOs Will Admit Out of the Office

Posted by dobbie under News
From http://www.inc.com 6209 days ago
Made Hot by: on November 25, 2007 7:43 pm

The 26th Inc. 500 Conference, held in Chicago in September, attracted a record crowd of founders and CEOs of America's fastest-growing companies. In between speeches, we asked a random sampling of 30 CEOs to describe their businesses back home, their love lives, and their political sensibilities. Here are the results of our completely unscientifi Read More

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Heading Straight for the Gay Market

Posted by LeeAdams under News
From http://www.emarketer.com 6209 days ago
Made Hot by: on November 25, 2007 4:20 am

A century ago no one “dared speak its name.” Today, advertisers are eager to talk to gays, lesbians, bisexuals and transgenders. It is estimated that the gay, lesbian bisexual and transgender (GLBT) market in the US numbers approximately 15 million and represents annual purchasing power of $660 billion. ”With more disposable income and discretiona Read More