Making LinkedIn work for small town pros

Making LinkedIn work for small town pros - http://www.smallbizsurvival.com Avatar Posted by ZaneSafrit under Online Marketing
From http://www.smallbizsurvival.com 4361 days ago
Made Hot by: on June 27, 2008 4:33 pm
It's a great article that points out the power of LinkedIn, how to maximize it for building your social network, and how LinkedIn's benefit is even greater if your business is in a small town. Read More

Fighting the Good Fight: Lifecycle Emails

Fighting the Good Fight: Lifecycle Emails - http://www.marketingprofs.com Avatar Posted by suzyQ under Online Marketing
From http://www.marketingprofs.com 4362 days ago
Made Hot by: on June 27, 2008 4:00 pm
If a consumer were to scan her inbox of retail, corporate emails right now, each one would have a subject line that is an offer. Everybody wants the consumer's money, but nobody addresses the consumer's relationship to their company, though they can. Long-term, lifecycle emails train a customer into becoming a better one, and they enhance the Read More

12 Ways to Target Inactive E-mail Subscribers

12 Ways to Target Inactive E-mail Subscribers - http://tmt.targetmarketingmag.com Avatar Posted by JohnH under Online Marketing
From http://tmt.targetmarketingmag.com 4362 days ago
Made Hot by: on June 27, 2008 1:41 am
Oftentimes, people opt in to e-mail lists—whether it be for newsletters, promotions or information—and then just ignore everything that's sent to them. Those individuals signed up for your e-mails for a reason, even if their actions don't show it. For one reason or another, they've become inactive subscribers. It's your job to figure out a way to Read More

Modeling The Real Market Value Of Social Networks

Modeling The Real Market Value Of Social Networks - http://www.techcrunch.com Avatar Posted by JulieR under Online Marketing
From http://www.techcrunch.com 4365 days ago
Made Hot by: on June 26, 2008 12:15 am
It's time to start comparing the big global social networks on something other than unique visitors and page views. Read More

How a LeadGen Test Strategy Achieved an 86% Increase

How a LeadGen Test Strategy Achieved an 86% Increase - http://www.marketingexperiments.com Avatar Posted by ArmadaIG under Online Marketing
From http://www.marketingexperiments.com 4365 days ago
Made Hot by: on June 24, 2008 7:30 pm
Whether your market is B-to-B, B-to-C, or both, testing and optimizing even a few key aspects of your landing pages can provide major gains for your lead-gen efforts. The principles of the MarketingExperiments Conversion Sequence serve as a guide to optimizing your pages and your sales or lead-gen process to improve conversion and ROI. This Read More

The Escalator Pitch

The Escalator Pitch - http://www.businessweek.com Avatar Posted by Becky under Online Marketing
From http://www.businessweek.com 4368 days ago
Made Hot by: on June 24, 2008 2:54 am
Forget the elevator pitch. Forget the press release. Forget the PowerPoint deck. If you were making a "Twitpitch" about your business, it would be over by now. A what? A Twitpitch forces you to tell your company's story in 140 characters (about 20 words), the maximum length of a message on Twitter, a microblogging platform that is gaining p Read More

Web Reputation: What Are Customers Saying About You Online?

Web Reputation: What Are Customers Saying About You Online? - http://blogs.wsj.com Avatar Posted by Becky under Online Marketing
From http://blogs.wsj.com 4366 days ago
Made Hot by: on June 23, 2008 4:44 pm
Brand reputation, or what your customers think about your business, is crucial for any small company that wants to attract new clients and grow a business. What one customer says in a blog or product review can directly influence another customer's decision to choose you over your competitors. Here are four ways you can monitor your brand onli Read More

What makes a great email welcome message?

What makes a great email welcome message? - http://www.bizreport.com Avatar Posted by suzyQ under Online Marketing
From http://www.bizreport.com 4369 days ago
Made Hot by: on June 22, 2008 2:29 am
It should be a simple thing but simply saying, "Hello, welcome to our email list", isn't the way to invite or welcome new subscribers into your database. Could not knowing what to say to new members be what is keeping most email marketers from sending welcome messages? It definitely could. Which brings me to the point: just what should an email Read More
A great starter guide to onsite search engine optimization for small business owners. Read More
How to get your business' location listed in Google Maps so that it shows in Google's universal search results for local searches. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!