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At the latest Boston SEO workshop, one of the attendees who worked as the marketing manager for a larger local brand had a great question during our discussion about keyword research. Their organic, non-branded traffic had grown from 40% to 57% of their overall traffic in the last year (which is gr Read More

Go from "what's an internet?" to "I'm a content marketing whiz!" in 45 quick takeaway bullets from the 6th (& final) post in The Content Manager's Guide to a Killer Online Content Marketing Plan. Read More

Traffic is the one thing that will ensure your product or service gets seen. Traffic isn’t something that you have to create, it’s already there, buzzing all around you, all you have to do is find creative ways to harvest it. Read More

Why using Google+ is a must for every business owner. Google+ is one of the best social media/SEO tools available to anyone who wants to increase their online visibility. Read More

Discover why it's critical for your company to have a plan for creating original content that reaches customers and clients. Read More

Are you mainly focusing on Google search for traffic?

Well, have you considered Bing? This article goes over Bing's major ranking factors and helps you decide which traffic is easier to get (Bing's or Google's). Read More

Animals, especially pets, have a big job. They’re often used in marketing to attract attention, they provide tips on how to do email marketing and they’re our companions. These pets of ours can also teach us about relationships, and more specifically, the relationships we develop with our audience. Read More

How long should an online marketing video be? Gary Hennerberg and Perry Alexander share five types of videos and their recommended lengths. Read More

With all the Google dance happening recently, Matt’s video responses tackles with issues that are constantly being asked by users who are interested in SEO Read More