Are you testing landing pages like a primate on steroids? Are you spinning wheels trying to unearth your next conversion rate boost? Here are four Web site areas that often are overlooked and misunderstood, and some suggestions on how you can improve them for better site conversion. Read More

12 Ways to Increase Sales on Your Site

12 Ways to Increase Sales on Your Site - http://affiliatemarketingpublisher.blogspot.com Avatar Posted by LeeAdams under Online Marketing
From http://affiliatemarketingpublisher.blogspot.com 4355 days ago
Made Hot by: on January 6, 2008 5:35 pm
This great article on tips to increase sales on your site come from an e-commerce veteran who eats sleeps and breathes sales for an upscale fashion retailer. Eileen is the Creative Director for IntermixOnline.com, which has retail stores in 20 major cites across the US. My favorite tip is to take advantage of "pause points." Read More

Tips on Liveblogging Conferences

Tips on Liveblogging Conferences - http://www.toprankblog.com Avatar Posted by melosa under Online Marketing
From http://www.toprankblog.com 4346 days ago
Made Hot by: on January 6, 2008 5:35 pm
Blogging conferences in a meaningful and entertaining way is not easy. Being able to write real-time articles while taking photos, videos and promoting the content you've posted takes a unique set of skills. This post outlines several top tips on liveblogging conferences. Read More
There are times where it can be difficult for small business to compete in the paid search environment. As the cost of targeting keywords on venues such as Google AdWords continues to increase, many small businesses are finding it difficult to keep pace. We recently encountered a scenario like this with a client's Google AdWords campaign. The mai Read More

Are contextual web ad clickers poor and stupid?

Are contextual web ad clickers poor and stupid? - http://www.seobook.com Avatar Posted by suzyQ under Online Marketing
From http://www.seobook.com 4339 days ago
Made Hot by: on January 3, 2008 1:29 am
According to Aaron Wall, "As an advertiser and a publisher I have ad CTR data spanning hundreds of millions of impressions and about a million ad clicks across a wide array of verticals. One of my early opinions on contextual ads and search ads was that people are far more likely to click ads if they are desperate, stupid, or ignorant. While I wa Read More

Web 2.0 shows promise for reaching SMB users

Web 2.0 shows promise for reaching SMB users - http://www.btobonline.com Avatar Posted by alphalife under Online Marketing
From http://www.btobonline.com 4368 days ago
Made Hot by: on December 10, 2007 6:17 pm
Small and midsize businesses are increasing their use of Web 2.0 tools as information sources, providing greater opportunities to marketers that are trying to reach this audience, according to a new study from market research company Bredin Business Information. It examined which online tools SMBs use, how they use them to receive business informa Read More

Online retailers too focused on innovation rather than customers needs

Online retailers too focused on innovation rather than customers needs - http://www.grokdotcom.com Avatar Posted by Shelly under Online Marketing
From http://www.grokdotcom.com 4369 days ago
Made Hot by: on December 7, 2007 11:27 pm
How Much Money Do Retailers Leave on the Table? A 2007 study clearly shows that online retailers are not capitalizing on the customer experience and are overly focused on innovation while ignoring the basics. With all the investments and improvements within the last five years in redesigns, usability, analytics, multivariate testing, and the incre Read More

The Qualities of a Good Digg Title

The Qualities of a Good Digg Title - http://www.pronetadvertising.com Avatar Posted by LeeAdams under Online Marketing
From http://www.pronetadvertising.com 4377 days ago
Made Hot by: on November 29, 2007 5:42 am
Each day, thousands of stories are submitted to Digg by its users, who often have vastly different reasons for submitting them. Some use Digg as just a personal bookmarking service, while others submit their own content in the hopes that it will get attention from others. Still others just want to share good, quality content with the world. In any Read More

Five Common Paid Search Mistakes That Can Sink Your Campaign

Five Common Paid Search Mistakes That Can Sink Your Campaign - http://www.searchengineguide.com Avatar Posted by JohnH under Online Marketing
From http://www.searchengineguide.com 4378 days ago
Made Hot by: on November 25, 2007 7:43 pm
While learning how to effectively manage a paid search advertising campaign can take quite a bit of time, there are plenty of quick and easy ways to increase your chances at success. This article aims to outline five common mistakes that end up keeping small businesses and in-house marketers from maximizing the potential of their pay per click cam Read More

Top 10 SEO Trends & Tips

Top 10 SEO Trends & Tips - http://www.wdfm.com Avatar Posted by suzyQ under Online Marketing
From http://www.wdfm.com 4382 days ago
Made Hot by: on November 25, 2007 7:43 pm
A great summary of the latest in search engine optimization. For example, find out what Google thinks your website is about by using the Keyword Tool. Plus, it's not directly stated, but if you've got a web videos, host them on YouTube rather than use your own bandwidth. It's more likely you'll show up on the top of Google SERPs. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!