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Creating great, linkable content has real rewards (namely: traffic, authority, a competitive edge, and increased ROI). Don't believe me? Read this and see what you think Read More

Plenty of new B2C and B2B blogs are launched every day and the sheer volume of content makes standing out increasingly difficult. My personal experience as a B2B Marketing pro, is that blogs can be one of the most effective ways create connections with prospects and customers through useful content. However, that content will go unnoticed unless you promote it. To that end, here are 12 tips for marketing a new blog Read More

We all want to show up on the front page of Google, Yahoo, and Bing, but search engine optimization needs to be natural. SEO takes time and work, not quick, sneaky, black hat fixes. Here are 5 black hat techniques every business should avoi Read More

A look at five small business case studies presented at TechCrunch's Social Currency CrunchUp that leverages social media to help increase sales & business Read More

What comes first, the website design or the content? It's common for business to have their website designed and developed with no thought to content. This post addresses the problem of planning your website without a solid content strategy. Read More

If you run a small business, you know the power of networking. For business bloggers, it's important to actively participate in online blogging communities. Here are 5 blog communities, including BizSugar, every business blogger should join Read More

What makes a video go viral? No, we're not talking about something like the common cold or flu here. We're talking about an online video that is so popular with viewers that they feel the need to share it with their friends, colleagues or family via social media like Twitter or Facebook, or through e-mail or re-posting it on their blog or Website. Having your video go viral is often the ultimate goal of any online marketing campaign because it is a way of letting others spread your message with limited expense or effort on your part and allows you to reach a potentially huge audience as your viewers share the message with their network and those people share it with their network and so on and so on Read More

It may sound silly, but the best way you can optimize and market to your niche is to really get to know who you are targeting!

This is a very good read on how to optimize your internet marketing strateg Read More

Two days ago, Bizsugar led me to a really good post- "How to Find Thousands More Prospects for Your Business" and a couple of questions. What happens to the 95% of your visitors that don't convert? How can figuring it out help us develop a mature online marketing strategy Read More