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OK. I'll admit it. I'm a huge Star Trek fan, particularly of the vintage 1960's series. And with the growing popularity of a recently launched Star Trek fan site which ranked pretty high on Yahoo! "trending" for Web search earlier last week, I decided to combine my love of pop culture references and online business advice once again. I hope the post is not just entertaining but also informative because it deals with a lot of pretty simple ideas about online marketing I've picked up over the last few years. Enjoy! Read More

Keyword research is a funny thing. You can gain a lot of knowledge about what words people use when searching on the engines, but it tells very little about what a person wants when they search using a particular keyword or phrase. The intent behind the search is the missing component. But I don't know of any keyword tools that get far enough inside the searcher's heads to know what exactly the searcher's intent is Read More

I get questions all the time about blogging software. Where you put your blog is a lot more important than what software you use. Read this post to discover why Read More

Simply put, online video is huge and growing more critical to online business everyday. If you want to get attention online and aren't sure what return you can expect, check out this data on the growing popularity of online video and its importance in reaching your online market Read More

A blog will help your business TAKE OFF and SOAR to profitability like no other modern marketing tool.

Put your seatbacks in the upright position, fasten your safety-belts, stow your carry-on luggage in the overhead bin...and prepare for takeoff! All that I have learned in my 1st year of biz-blogging Read More

Yes, the long awaited report on search marketing for 2011 is now up and available!

This report is one of the ways in which MarketingSherpa tracks the latest trends in search marketing from over 2000+ agencies, companys and business owners to offer up insights and knowledge on what works! Read More

As a writer, I struggle with making my content appealing to the reader. I've found out that's only part of the battle. Your documents have to "look" appealing, too. Here's how one company created an email banner that could be customized to make their content tie together and make it more likely to be read Read More

A lot is being written about Content Marketing right now and with good cause. Read this post to discover why content marketing is gaining popularity in business circles Read More

Five tips for successful international search marketing to connect with your international clients. Read More