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Fourth in our 4-part series on web basics, we now discuss measuring your website’s success: why it’s critical and how to do it so your small business website can achieve targeted online marketing domination Read More

Facebook announced what can clearly be called a “me too” location check in function yesterday, but hey, when you have half a billion people using something, even a copied innovation can have huge immediate impact. Facebook Places is a smart-phone location check-in feature that allows users to share their location, find the location of their friends, and discover new places based on other Facebook user recommendations – much like Loopt, Foursquare and Yelp! provide Read More

Most articles on SEO and marketing blogs are all about answers. This one’s all about questions — seven questions that all small business owners should be asking about their online marketing strategies, tactics, and results Read More

How do you thing is it bad to make money on the internet? Today thousands if not millions of people are doing it and probably you have had some success Read More

Small businesses: It has never been easier for your customers and clients to find you online. It has also never been easier for them to find your competitors. Use three powerful websites – Google, Yahoo!, Yelp – to make sure you are on top of the list Read More

Are you irritated that your web developer and SEO keep asking you for content? Want to know why? You can feel the frustration dripping through in this post (which makes it a little funny) but if you are planning a website project or looking to improve your site, this piece of perspective could be really useful to yo Read More

University of Pennsylvania researchers confirm what many online (and offline) marketers know we need to do, but find so difficult to accomplish. Essentially, to get people to engage with and recommend our content, the content has to go beyond the mundane and capture imagination and awe Read More

Our previous post, #1 – Tell Your Story Quickly, showed how to present what your company does as rapidly and effectively as possible. Now, we describe the kind of content you need to keep your site up-to-date – a process that simultaneously makes your company look dynamic, tells your story and makes search engines happy.
Second in a four-part series detailing the four most important things you must do with your new marketing website Read More

Often, businesses search high and low for an effective way to display their knowledge and ideas. A business blog is a useful marketing tool as it provides your business with a unique promotional and marketing platfor Read More