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Your business is a data-driven machine. You live and die by leads and sales. You don't have time for unmeasurable, time-consuming concepts like community and conversation. Fine. Forget community. Forget conversation. There's a far simpler, far more measurable reason to blog: search engine rankings. Read More

Are you launching a new website? There's no better time to think about search engine optimization than prior to launching a new site. By giving consideration to your on-page optimization factors, you can increase your chances of achieving top organic search results. Read More

Should small/local businesses bother with social media? Or is local search where it's at — targeting potential customers in their own cities and towns? The good news is that small business owners don't have to choose one or the other. Listed below are eight sites at the intersection of social media and local search. Read More

Fundraising marketers have always leaned on great copywriting to get results from direct mail. Email is no different for them now. That's why you have to check out the dozen tips we got from a test-happy authority, who says that nonprofits are a microcosm of the rest of the marketing community. Includes how YouTube can inspire copy and a wealth o Read More

8 Reasons to Add a Newsletter to Your Blog from ProBlogger. Read More

In this article you'll find out what is a link bait, what types of link baits are there and how to plan and write the perfect link bait blog post. Read More

There are a number of tools that aggregate plenty of useful SEO related information on one page. The idea is that you can quickly evaluate any page and get an instant access to each individual source for more information. I can't say I use them very often but at times that's really very convenient when you need a quick SEO overview (the star-ratin Read More

Here are six reasons why you should invest in internet marketing during the recession... Read More

Below I've listed a few of the best ways to use LinkedIn as a lead-generation tool for your business. Read More