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If you measure, you can manage. It talks about how and what you have to measure. Read More

Making promises is easy. Delivering is not. If you deliver more than expected, the customer talks positively about you to some people. Read More

Great list of which companies are doing what online with blogs, microblogging, social networks. Would LOVE to see a list of which small b2b are doing same ... A poll we did of smbs said 70% had no plans to do social marketing at all, including blogging. You can see the survey here http://eimr.blogspot.com/2008/06/social-media-no-thanks-say-70-of-o Read More

Sometimes your own employees may hold the secrets to a successful viral marketing campaign. Read More

According to eROI's latest email marketing survey, The Elements of Email, email marketers are missing opportunities to increase their deliverability, opens, clicks and conversions. The study examines several elements of an Email, recommending that readers test their positions to compare to prevailing practices. Read More

Big things often come in small packages. Consider microblogging, the emerging short-message medium offered by such sites as Twitter, Pownce, Plurk and FriendFeed. Some commentators have dismissed the Twitters of the world as places where the self-absorbed waste time writing about the mundane, but many reputable companies don't see it that way Read More

According to a new report by the Online Publishers Association, local media sites hold a distinct advantage when it comes to delivering results for advertisers. The study finds that consumers trust advertising on local newspaper, magazine and television Websites, and are very likely to take action after viewing ads on these sites. Newspapers ra Read More

A great check list that is easier to read probably than it is to implement. But a wonderful reminder list. Read More

Had enough of web page abandonment? Are those cost per click fees putting you further in credit card debt and not producing any bang for your buck? Which part of "understand your web site visitor" didn't make it to the drawing board? Read More