BizSugar.com › Published News › Marketing › Online Marketing › Page 818

Why do so many companies go to such great lengths to make their website addresses forgettable, unintuitive and confusing? Some ways to stand out that many companies miss. Read More

In Part One, we discussed the planning and strategy behind starting our hyperlocal blogs — primarily the decision to do four blogs instead of one. Though it would quadruple our workload, we believe it was the right road to take. With our decision made, it was time to get to work — time to set up each blog. Before you can think about writing conten Read More

When my wife, Cari, and I recently launched four new hyperlocal blogs, our reason was simple: to help Cari's real estate career by positioning her as an expert on our local area. Our goals are business-oriented, and that colors all the decisions we've made in planning and executing on a hyperlocal blogging strategy. If you're starting a hyperlocal Read More

As small business owners, we must always prioritize our goals and tasks. Here are 10 search engine marketing tasks you can complete in about 10 minutes or less that can deliver results worth many times that level of effort. Read More

Many businesses these days are venturing into the Wild West of social media, trying their hand at things like blogging and Twitter and creating profiles on social-networking sites. But along the way they're making lots of mistakes. Read More

Let's talk about fixing duplicate content on your web site. The search engines, mainly Google, do not want to index duplicate web pages on your web site: it takes up room in their database and slows down their indexing and crawling. What really is duplicate content? In your mind? In Search Engines' minds? Google takes a scientific approach to Read More

This is a decent article that contains the pluses and minuses of using e-mail as a marketing tool. My company has definitely seen both sides and we remind you to think of e-mail "costing" as much as postal mail. Our advice: 1) Use a professional e-mail marketing service (there are several really good ones) 2) select and customize a nice templat Read More

This is a blog post from earlier this year - 5 secrets for search engine marketing success, geared toward small businesses and local marketing. Read More

A recent survey found that 81% of consumers don't trust small online businesses. You cannot survive in online business if your customers do not trust you. If they don't trust you, they will never buy and you will fail. It's that simple. Unfortunately, earning customer trust online is not an easy task, especially when there are so many bi Read More