Online Marketing | Small business news; tips; networking

Setting Up a Hyperlocal Business Blog (or Four) - http://www.hyperlocalblogger.com

Posted by MattMcGee under Online Marketing
From http://www.hyperlocalblogger.com 5728 days ago
Made Hot by: on August 29, 2008 1:57 pm

In Part One, we discussed the planning and strategy behind starting our hyperlocal blogs — primarily the decision to do four blogs instead of one. Though it would quadruple our workload, we believe it was the right road to take. With our decision made, it was time to get to work — time to set up each blog. Before you can think about writing conten Read More

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Planning A Hyperlocal Blog Strategy

Posted by MattMcGee under Online Marketing
From http://www.hyperlocalblogger.com 5729 days ago
Made Hot by: on August 28, 2008 1:00 pm

When my wife, Cari, and I recently launched four new hyperlocal blogs, our reason was simple: to help Cari's real estate career by positioning her as an expert on our local area. Our goals are business-oriented, and that colors all the decisions we've made in planning and executing on a hyperlocal blogging strategy. If you're starting a hyperlocal Read More

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SEM Success In 10 Minutes A Day

Posted by Fenessy under Online Marketing
From http://searchenginewatch.com 5732 days ago
Made Hot by: on August 25, 2008 6:23 pm

As small business owners, we must always prioritize our goals and tasks. Here are 10 search engine marketing tasks you can complete in about 10 minutes or less that can deliver results worth many times that level of effort. Read More

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Social Networking: Common Mistakes Small Businesses Make

Posted by Becky under Online Marketing
From http://blogs.wsj.com 5733 days ago
Made Hot by: on August 25, 2008 2:40 pm

Many businesses these days are venturing into the Wild West of social media, trying their hand at things like blogging and Twitter and creating profiles on social-networking sites. But along the way they're making lots of mistakes. Read More

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Search Engine Optimization Tip #14: Fix Duplicate Content

Posted by morecowbell under Online Marketing
From http://www.vizioninteractive.com 5734 days ago
Made Hot by: on August 22, 2008 2:54 pm

Let's talk about fixing duplicate content on your web site. The search engines, mainly Google, do not want to index duplicate web pages on your web site: it takes up room in their database and slows down their indexing and crawling. What really is duplicate content? In your mind? In Search Engines' minds? Google takes a scientific approach to Read More

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When E-Mail Marketing Works And When It Doesn't - Forbes.com

Posted by loslosbaby under Online Marketing
From http://www.forbes.com 5735 days ago
Made Hot by: on August 20, 2008 3:41 pm

This is a decent article that contains the pluses and minuses of using e-mail as a marketing tool. My company has definitely seen both sides and we remind you to think of e-mail "costing" as much as postal mail. Our advice: 1) Use a professional e-mail marketing service (there are several really good ones) 2) select and customize a nice templat Read More

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5 secrets of successful local search engine marketing

Posted by AdvancedLocal under Online Marketing
From http://www.ransomthoughts.com 5737 days ago
Made Hot by: on August 20, 2008 3:41 pm

This is a blog post from earlier this year - 5 secrets for search engine marketing success, geared toward small businesses and local marketing. Read More

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7 Steps to Earning Customer Trust Online

Posted by ArmadaIG under Online Marketing
From http://www.smallbusinessnewz.com 5736 days ago
Made Hot by: on August 20, 2008 3:52 am

A recent survey found that 81% of consumers don't trust small online businesses. You cannot survive in online business if your customers do not trust you. If they don't trust you, they will never buy and you will fail. It's that simple. Unfortunately, earning customer trust online is not an easy task, especially when there are so many bi Read More

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Seven Ways to Leverage E-Mail as a Real Time Marketing Tool

Posted by suzyQ under Online Marketing
From http://www.emarketingandcommerce.com 5738 days ago
Made Hot by: on August 19, 2008 4:13 pm

E-mail's potential and complexities are both seemingly endless, according to Morgan Stewart, director of research and strategy for the Minneapolis-based e-mail marketing firm ExactTarget. Stewart offers a number of pointers on how to make e-mail work in real time as a marketing tool. Read More

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Ad Networks Surge, CPMs Plunge

Posted by TimJustus under Online Marketing
From http://www.marketingcharts.com 5740 days ago
Made Hot by: on August 17, 2008 6:47 am

The use of “ad networks” surged from 5% of total ad impressions sold in 2006 to 30% in 2007. As online publishers experience growth rates of 20-30% in ad revenue, the race to create advertising opportunities has left publishers with excess inventory that they are selling via ad networks at up to 90% discounts versus direct sales rates. That Read More