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ProBlogger is a website run by Darren Rowse that is dedicated to helping other bloggers learn the skills of blogging, share their own experiences and promote the blogging medium. He started it in September 2004 mainly because he wanted to keep a record of what he was learning about blogging for money. Since then he has added over well over 3500 ar Read More

One of the most common mistakes I see being made by folks who are new to search engine optimization is a lack of focus on attracting deep links. These people will work hard to gain new links to their sites by submitting to directories, joining organizations and filling out profiles on social networks, but they often fail to focus on getting good q Read More

I don't get it. Despite all the training, the free videos, and the countless hours of personal mentoring—the marketers still don't seem to understand. Capture pages aren't a gimicky little thing you just throw into the marketing mix because some guru told you to do it. Lead capture pages have a very distinct and important purpose in web marketing. Read More

How not to start a viral marketing campaign. This condom company's press release should've carried this warning: "Please wear a condom on your head before watching these videos. Our condoms are guaranteed to protect you from 99.9% of jokes and 89% of unwanted innuendos while reducing your impulse to pass on this viral video by 79%. " Read More

I'm sure the title of this post is going to make a few folks upset. Don't worry, the content is going to really make you mad. Not at me, but maybe at yourself, and especially at whoever taught you how to split test. That's because, for most Adwords advertisers, the title of this post is very accurate. Most advertisers are doing split testing Read More

Why do so many business Web sites treat prospects like heartless, humorless robots? Is it true business buyers leave their emotions at home when they come to work? This could be one reason why prospects read so little on most Web sites and leave so quickly. Read More

Here's something I think just about anyone reading this article can apply to their sales letters and ads immediately, and see results Read More

MySpace receives more monthly hits than Google! A total of 30 billion page views every month. If you're a Google expert I know what you're thinking. “Yeah right, that's just 30 billion views of pimple-faced girls making kissy faces into mobile phone cams”. Read More

This industrial company's business buyers keep asking for more videos. Do they feature Angelina Jolie? No. The star is solder paste. (Go figure.) Buyers are begging to see more videos (aka ads). Read More