I noticed there was an article last week about how small businesses don't bother to calculate ROI, so I thought I'd add this primer video.
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Video: Calculating ROI
Posted by ArmadaIG under FinanceFrom http://www.bnet.com 5970 days ago
Made Hot by: on January 21, 2008 12:31 am
Study names Facebook and MySpace 'types'
Posted by dobbie under NewsFrom http://idolator.typepad.com 5973 days ago
Made Hot by: on January 21, 2008 12:31 am
Ever wonder what types of people frequent MySpace and Facebook? MySpace commissioned a study of user personalities on these two social networks. The user sample consisted of 1000 people, aged 18-24. Here are the resulting six types...
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Consumers remain unhappy with business email
Posted by alphalife under Online MarketingFrom http://www.bizreport.com 5966 days ago
Made Hot by: on January 21, 2008 12:30 am
Return Path's 2007 Holiday Email Survey has been released and the data suggests that consumers are becoming savvy inbox managers and businesses that continue to churn out unrefined email campaigns could find themselves labeled as spammers.
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401(k) options for small businesses
Posted by ksmith under Employee BenefitsFrom http://money.cnn.com 5972 days ago
Made Hot by: on January 20, 2008 9:31 pm
An owner looks for a starting point on finding a retirement plan for her workers. "I would like a 401(k) for my small business but there are so many, and I don't know who to trust."
But is a 401(k) really what you need?
"So often people make the term 401(k) synonymous with 'retirement plan,'" says Gene Fairbrother, lead small busin
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TV ads no longer main influencer of men
Posted by ArmadaIG under NewsFrom http://www.marketingcharts.com 5966 days ago
Made Hot by: on January 20, 2008 9:30 pm
For men 18 and older, TV advertising is no longer the main influencer in purchasing decisions - just 22% say it is (down 8 points), compared with 24% who now cite advertising inserts as the most influential medium, according to the Customer Focus: Decade of Data report from Vertis Communications.
Overall, 27% of total adults survey said they t Read More
Overall, 27% of total adults survey said they t Read More
Know your market by testing, talking, and a SWOT analysis
Posted by melanee under StartupsFrom http://www.financialpost.com 5966 days ago
Made Hot by: on January 20, 2008 7:58 pm
There is nothing more important in starting a business than learning all you can about your potential market. Most entrepreneurs have an instinctive confidence in their product or service -- but without first-hand market research, it's only a hunch. The first step is to conduct a "SWOT" analysis: analyzing your business's strengths, weaknesses,
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Strategy Matters: 7 Steps to the Right Kind of Market Research
Posted by melanee under NewsFrom http://bmighty.com 5966 days ago
Made Hot by: on January 20, 2008 7:58 pm
Listening to your customers and to the business can be the critical difference between winning and losing. The right methodology, the right data, and the right tools can help you listen to your business -- and even smaller companies have more data available today than ever before.
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Half of U.S. Consumers Reduce Spending to Combat High Gas Prices
Posted by Jenny under NewsFrom http://www.nielsen.com 5968 days ago
Made Hot by: on January 19, 2008 3:49 am
New research from The Nielsen Company finds that half (49 percent) of U.S. consumers are reducing their spending to compensate for rising gas prices, up four points from June 2007. Consumers are also battling high gas prices by combining shopping trips and errands (70 percent), eating out less (41 percent) and staying home more often (39 percent).
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Female Business Owners Fault New Rules on U.S. Contracts
Posted by Jenny under NewsFrom http://www.nytimes.com 5967 days ago
Made Hot by: on January 18, 2008 10:44 pm
Women who own small businesses — about a third of all small businesses in the United States, in fact — have been pushing for years for a bigger piece of government contracts, which now total $400 billion a year. But few were happy when the Small Business Administration finally announced new rules in December to ensure that 5 percent of the cont
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4 Copywriting Steps that Will Sell Ice to Eskimos
Posted by JohnH under Direct MarketingFrom http://www.searchengineguide.com 5967 days ago
Made Hot by: on January 18, 2008 8:52 pm
Need a little help writing your next direct mail letter or web copy? This is a great summary of the steps needed for effective copywriting. Includes solid examples.
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