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Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and to Read More

The SBA says that about two-thirds of businesses fold within the first ten years. So, how does an entrepreneur beat the odds? These tips will help you crack the entrepreneurship code. Read More

Even though ‘big data’ has now been around for several years, the opportunities for startups seem to keep growing, just as the amount of data keeps growing. According to IBM, companies have captured more data in the last two years than in the previous 2000 years. This data comes from sensors, socia Read More

These days, you can get pretty much anything on demand. Doughbies is a startup that offers baked goods delivered right to your door within 20 minutes for customers in San Francisco, with overnight delivery offered for customers outside the area. Read More

Most business mentors tell me that the single biggest problem they have to deal with in small companies is the lack of open, honest, and effective communication, both from the top down and from the bottom up. Some entrepreneurs forget that talking is not communicating. Fortunately these skills can Read More

Are you one of those people who believe that happiness at work is an oxymoron? If so, maybe it’s time to rethink your perspective, and perhaps start enjoying work for a change. As an advisor to new entrepreneurs and new ventures, I’m seeing a refreshing new focus by Millennials on work and successf Read More

It’s always been tough to start a new business, even when the bottom line was just making a profit to stay alive. A few years ago, a second focus of sustainability (“green”) was added as a requirement for respectability. Now I almost always hear a third mandate - social responsibility. Entrepreneur Read More

Your company name will set the tone for how others think about your business. Here's how to use what you already have written about your business (your business plan!) to help craft the perfect company name. Read More

Your company’s mission statement is your opportunity to define your goals, ethics, culture, and norms for decision-making. Here are the steps to writing a great mission statement. Read More