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Exploiting omni-channel technology and digital personal styling trends, Chicago startup Brideside is taking on the brick-and-mortar bridal industry. Read More

Women entrepreneurs should follow the basic principles of success. Whether you are just getting your business plan in place or you are trying to further your brand identity, keep these tips in mind. Read More

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses wi Read More

By Liesha Petrovich

You have a great idea. You know it’s a money maker. You have the skills and talent. This could be your big break…The only problem is you’re broke. In the past, starting a new business venture was expensive. You had to create or buy inventory, and find retail space. Not to me Read More

Not only can you run your business online, creating immense freedom for yourself and your family, but it’s often possible to incorporate your business online as well. Read More

Many entrepreneurs still don’t understand that building a business culture today of doing good, like helping people (society) and planet (sustainability), is also a key to maximizing profit. Employees and customers alike are looking for meaning, not simply employment and commodity prices. Every com Read More

Door to door sales are extremely taxing. However, what you'll learn by walking a beat is unforgettable. Here is why you should sell door to door. Read More

SEO (i.e., search engine optimization) tactics shouldn’t eat up your marketing budget.

When most people think about SEO, they think about a long-term, expensive strategy that takes up their precious time and drains their business bank account. While SEO should be viewed as an investment, and not Read More

Need help implementing your ideas? This approach may provide you with the structure you need.To me, strategic alignment means lining up the details on the ground with the strategy up in the sky. Read More