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By Olwen Dawe

So, I’m reckoning many of you are utterly fed-up of posts concerned with New Year, New You (I am one of the many culprits behind those types of blogs, I know!) or similar themes? Thought so.

With this in mind, I thought I’d take a different ‘spin’ on why the beginning of the yea Read More

The ballad of HP spells out the dangers of switching off. The lifecycle of all companies can be depressing. You could be running at $1m in sales or $10Bn. What lessons can we learn from looking at the big boys and their inability to perform on the highest stage? Read More

Today, everybody is looking at online money makers with the strange eyes. They are wondering that how they are managing to get the money from the “Internet”. This type of thinking is specially found in developing countries, but its bit clear in Western countries. Mostly people think that its very e Read More

An interpretation of The Art of War’s ancient treatise on military knowledge spelling out step-by-step, 13 gems of strategic thinking for a business context. Sun Tzu‘s “The Art of War” has been a source of razor sharp guidelines for Business and Marketing strategists. Read More

You should strive to have your ideas stolen.

Over the last few days a few of my friends on Facebook have spoken out about how their ideas or strategies have been adopted (stolen). Now these are ideas/strategies they haven’t readily shared but other marketers did what all market participants do, Read More

Selling your online business idea? Here are some of the strategies that you may adopt individually or as a combination to bring your idea to light. Read More

At only four days old, it seems like virtually everyone is striving to make 2013 a milestone year. Resolutions and promises to take up a SoulCycle class aside, 2013 is already off to a positive start. As of January 3rd, 20 female senators were sworn in by the [...] Read More

You may have read it many times – or even gotten sick of reading – the popular saying that “the money is in the list”. But it’s true. As an online entrepreneur, you need a very strong email list, as it helps make your marketing efforts count.

Leaving an email list out of your online marketing go Read More

Some business owners and startup entrepreneurs just seem irresistible. They’re the ones catching investors’ eyes, earning the highest fees and who rarely must search for clients and customers because clients come to them. How does this happen? Read More