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This post steps through two brochures I picked up a tradeshow. See some good brochure copywriting and some not so good. Read More

Is there really a way to know when you’ll earn your first dollar? If you had that information, how would you use it? Like so many things in business, we can use historical data and project from it an approximation of when your first customer will land on your website. Read More

Under-Promise and Over-Deliver will kill your business. Expectations aren’t a deliverable! Here’s how you can meet client expectations consistently, not blow your budget and over-work your teams. Read More

I’ve read a couple articles lately about what to measure on Facebook. Just as recently as last year, the gold standard that marketers aimed for was “likes”. But is that still the same standard now? What’s most important: likes, shares, comments? Or is it more than that? Read More

For a great fan and user of Evernote for over a year now, I have come to find this app very useful. Bloggers take lots of notes and most times we need access to our notes from anywhere on any device. Evernote has been my faithful app on this and I have been very appreciative of it. But just recentl Read More

With so many things to learn about setting up an online business, it can get confusing. Email marketing isn't easy at first, but there are ways to make it much easier... Read More

Money from blogging is true but you still need to work for its, and at times, you need to work hard for it. After accepting and learning the fact that I need to put investments into my blog to monetize it, the positive changes happened. Read More

Some of the most burning questions in minds of beginner bloggers are can I have a popular blog? Can I become professional blogger? Do I have what it takes to be professional blogger and so on. Well, to be honest with you, all answers of these questions are already present in you. You just have to p Read More

Private exchanges offer a new way for US employers to provide employer-sponsored benefits that many will find advantageous. In fact the percentage of US employers considering offering a private exchange for active and/or retired employees has tripled in the past year to 56%. Read More