Small Businesses Fight to Scuttle Tax Proposals

Small Businesses Fight to Scuttle Tax Proposals - http://www.nytimes.com Avatar Posted by suzyQ under Taxes
From http://www.nytimes.com 3992 days ago
Made Hot by: on April 14, 2008 8:23 pm
Advocates for small businesses are fighting changes in tax laws that the Bush administration says are aimed at cracking down on tax cheating, particularly by the self-employed. These changes will create a mountain of new paperwork that will be cumbersome and costly. One proposal, part of President Bush's budget, would require detailed reporting Read More

3 Multichannel Trigger Campaigns That Work

3 Multichannel Trigger Campaigns That Work - http://tmt.targetmarketingmag.com Avatar Posted by ArmadaIG under Direct Marketing
From http://tmt.targetmarketingmag.com 3993 days ago
Made Hot by: on April 14, 2008 5:50 pm
Multichannel trigger marketing uses customer behaviors (internal triggers) and outside factors, such as seasons and life-cycle data (external triggers), to develop timely, relevant, one-to-one communications. Trigger marketing campaigns take advantage of both print and online vehicles to encourage a specific consumer response. As 100% variable Read More

PubAccess Brings Ad Options to Small Online Pubs

PubAccess Brings Ad Options to Small Online Pubs - http://www.marketingvox.com Avatar Posted by suzyQ under Online Marketing
From http://www.marketingvox.com 3994 days ago
Made Hot by: on April 14, 2008 12:38 pm
AOL's Advertising.com division is launching a tool for publishers to help them monetize their sites, according to a company release. PubAccess works by allowing publishers to connect with advertisers on Advertising.com. As is the case on AdSense, they can also block certain advertisers from appearing on their sites. PubAccess is intended to Read More
Some even have called the use of service-based, transactional e-mail the "new wave in e-mail marketing." If you have yet to add transactional e-mail to your marketing mix, you're missing a huge opportunity. With the right strategy and infrastructure, you easily and inexpensively can transform your service-based messages into revenue-making oppo Read More
From the page: "If I'd known then what I know now, would I have gone into this business? I don't know. But here's some wisdom I wish I had back then" Read More

Go ahead, dream small

Go ahead, dream small - http://www.ducttapemarketing.com Avatar Posted by JohnH under Strategy
From http://www.ducttapemarketing.com 3994 days ago
Made Hot by: TimJustus on April 12, 2008 12:10 am
There's a time and place to go big, lord knows we get told how small we are often enough. But when it comes to marketing your small business I would trade big dreams and pages of killer ideas for one little strategy brilliantly and consistently executed. Small business owners get so caught up in the “web 3.0 idea of the day” that they never get Read More

Only 25% Of Viewers See Web Ads Below The Fold

Only 25% Of Viewers See Web Ads Below The Fold - http://publications.mediapost.com Avatar Posted by morecowbell under Online Marketing
From http://publications.mediapost.com 3994 days ago
Made Hot by: on April 11, 2008 6:16 pm
Internet users don't even see most of the ads on a Web page, particularly if they're below the fold--whether the site is a highly trafficked media property or a niche blog. That's according to new research from MarketingSherpa. The marketing research and consulting firm commissioned Eyetools to run an eye-tracking study with the goal of fin Read More

Tips for better employee training

Tips for better employee training - http://online.wsj.com Avatar Posted by luckycharmer under Management
From http://online.wsj.com 3994 days ago
Made Hot by: on April 11, 2008 2:23 pm
In a business downturn, employee training may be the first budget to be cut at a small company. But the right training has the potential to have a dramatic impact on a company's bottom line, and a program that raises the level of employee engagement can help retention. Read More

Mental Health and Productivity

Mental Health and Productivity - http://www.productivitytoday.com Avatar Posted by dlanders under Human Resources
From http://www.productivitytoday.com 3998 days ago
Made Hot by: on April 11, 2008 2:23 pm
I find this such a big issue - yet so often missed: How do mental health issues affect productivity in the workplace? * 222.7 million days of work are lost each year because of absences and problems pertaining to depression, costing companies $51.5 billion. (National Institute of Mental Health) * Employees with depression who receiv Read More

Gen Y Demands Fashion That's Green

Gen Y Demands Fashion That's Green - http://publications.mediapost.com Avatar Posted by luckycharmer under News
From http://publications.mediapost.com 3994 days ago
Made Hot by: on April 11, 2008 2:23 pm
The selection of environmentally friendly clothing gets bigger every day. That's because younger shoppers are finally translating their passion for purer and more organic foods in their kitchens to purer and more organic clothing in their closets, reports Iconoculture. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!