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Great points on why you should use April Fools' Day or any unusual occasion to delight customers AND develop your brand.

For a small business, this can cost next to nothing - but could mean everything for recognition and long term growth. Read More

Today “gamification” can be defined as incorporating game elements into every-day, non-game activities. We've seen plenty of success in this notion with such companies as Foursqaure, but how can you leverage it in your small business? Here are a few ideas. Read More

One of the easiest ways to get bloggers to promote your product by asking them to host a product giveaway or contest. Here's how to go about it. Read More

If you’re a sole proprietor with no employees and very little business overhead, what you pay yourself is pretty much what you earn in sales minus your costs and taxes. But what happens when your business grows, or you enter a partnership, or take on employees? Here are a few tips to help you deter Read More

Fortunately, there are simpler ways to harness the power of social media to inspire innovation in your company. In fact, with a few tweaks, many of the social media tools and steps that are probably already part of your typical business day can provide a raft of new insights into ways your company Read More

Shelly Kramer gives a bunch of great tips to make LinkedIn a power strategy. Worthwhile read. This one stood out for me: Don't use that silly default introduction when you reach out to someone. Spend 20 seconds and write a personal request to connect. Read More

Businesses rely on strong branding but as they grow it becomes hard to keep branding consistent. The best way to avoid this is to set up brand management measures early on. Read More

A server is an entrepreneur as much as an employee, often earning as much directly from clients as from the restaurant or bar that employs them. Follow this 18-step plan to make a killing serving in a bar or restaurant. Read More

First, know that home-based business is big, and getting bigger. According to a recent survey conducted by the Small Business Success Index (produced by Network Solutions and the University of Maryland’s Robert H. Smith School of Business) and analyzed by Emergent Research, there are about 6.6 mill Read More