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There is no question that crises do arise from time to time, issues that require everyone to change focus. However they tend to occur much more frequently then needed. In so many situations, prior planning would obviate the need for last-minute rush efforts. How can you start to make changes within your organization to limit the fire-fighting Read More

Walk into any McDonald's, order a Quarter Pounder, and the clerk will invariably ask, "Do you want fries with that?" Each affirmative answer adds $1 or more to that particular sale. If just a fraction of McDonald's' 54 million daily customers say yes to that question, that's millions of extra dollars in the burger biggie's pocket. The sa Read More

We search marketers can learn a lot from the direct mail wizards. Putting it more crudely: if Claude Hopkins were alive, his Google campaigns would kick ass. Claude Hopkins. Albert Lasker. John Caples. David Ogilvy. Leo Burnett. Maxwell Sackheim. If you don't know these names, you should. They're the guys who invented direct respo Read More

For advertisers who are using Google Analytics in tandem with their AdWords PPC account, the process for tracking data is a cinch. The question then becomes, “How do I track this data for my Yahoo! Search Marketing PPC campaigns?” Read More

Ya got me on this one - who knew I could bundle my worker's comp with my medical benefits and potentially save on both? In one company I'm working with, we just changed insurance providers for our group health benefits as our old provider wanted to increase premiums 20%. Once that was done, our new broker made us aware that Blue Cross coul Read More

The National Federation of Independent Business along with SBTV.com and Sam's Club will give away a $100,000 business makeover as part of National Small Business Week beginning Monday through April 25. The makeover would include $25,000 in cash, merchandise, supplies and equipment from Sam's Club or samsclub.com, mentoring from SBTV.com experts Read More

To hold onto customers, whether they're brand-new or have been interacting with your company for years, consider the following three tips from direct marketing consultant Lee Marc Stein and copywriter Mark Hallen. They were recently featured in Stein's e-mail newsletter, Increasing Return on Marketing Dollars, along with 18 more ideas for improvin Read More

Small businesses looking to pitch their products or services to influential blogs have some help these days. A host of Web sites and free tools are allowing companies to find out who the top bloggers in their industry are, what they are writing, and how readers are responding. Being informed about what is being said can help a small business cr Read More

As your business starts to take off, you'll hit a time when you have more work than you can do, but not so much that you are ready (or can afford) to hire an employee. How can you handle the crunch? Here are ten ways to delegate some of the work, without hiring any employees. Read More