Last fall, Google implemented what it calls its "Quality Score" for AdWords advertisers. Improving your Quality Score can mean that your ad can be placed higher up in the search results at a lower cost per click. As a rule, the higher up in the list of ads your page appears, the more likely it is that someone will click your ad and visit your si Read More
Over 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling according to research from Ad-ology. That's not a good sign for those businesses who have opted to reduce their advertising budgets as a means to save money. The study finds advertis Read More
Whether you've just started a small, home-based business or have millions in sales, you must be aware of and comply with advertising laws. Read More
How can I protect my image? What can I do to improve my company's image? This story gives some insight on how you can better shape your reputation. Read More
One industry gets consistently hit in an economic downturn. This being the advertising industry. Except in this downturn, newspapers which were already weak, are being decimated. This includes the likes of the Tribune Cos, the Chicago Sun Times and numerous others. The reason behind their demise is twofold. Read More
Wandering Tiger found on poster Read More
Circulation soars for the Economist and Financial Times Read More
Digital media is booming in Asia Read More
Is there ever a time when it's appropriate to lie to the media? Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!