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These are general best practices for creating a great site -- from design and coding elements to arranging content and calls to action on your page. The goal is to have a site that will please your visitors and the search engines. Read More

Social networks are as popular as ever -- but unfortunately the hits are not translating into ad revenue. Read More

Interesting article on how to avoid advertising scams for new businesses. Read More

Long Tail search marketing is wonderful, but it's spiraling out of control -- it's hard to actively manage tens of thousands of keywords. The CEO of Hakia has a vision for how semantic search advertising could make the Long Tail manageable. Read More

So, if "everybody's doing it"—shifting resources from branding to direct marketing—why should your company buck the tide? Here are four reasons. Read More

tips on how to speak publicly about your business or product, while representing and reinforcing your brand Read More

Google just wants to have fun—despite the economic downturn. The beta version of Adsense for Games is now available for the integration of video ads into online social games. The opportunities of reaching more customers and placing relevant ads to reach the right audiences are expanding to this new medium. Read More

Google has launched a new feature for YouTube Insight: Hot Spot, which enables clients to play their videos alongside a graph that reflects the "ups-and-downs of viewership at different moments within the video." "Hot" and "cold" spots in the content are determined by comparing a videos abandonment rate to other videos on YouTube of simil Read More

You're writing a blog, but not even your mother reads it regularly. How do you get people to visit and keep coming back to your site? Read More