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Advertising exists to help merchants sell products and services to people who need those same products and services. Bringing the merchant together with the consumer is the objective. In the online sector how those two are brought together requires a combination of money, targeting, and compelling or persuasive ad copy. How are those elements joined? How do businesses make sure that ads for their Read More

With less of a budget than huge corporations, small business owners must get the best value they can for their advertising dollar says Darrell Zahorsky, About.com guide for Small Business Information. And as a result, Darrell has put together this great comprehensive list of tips culled from his experience working on the legendary advertising campaign that made NordicTrack a house hold name. Cons Read More

One of the most effective copy cosmetic techniques to grab your readers attention, online or offline, is by using simulated handwritten notes and doodles. In this day and age of computer-generated everything, the power of handwriting stands out. Read More

Online advertising offers numerous benefits for small businesses: the ads are priced significantly lower and there are tools that allow you to make sure that your ads are being displayed primarily to people who might actually be interested in purchasing your product or service. Read More

Discover how you can create and implement a successful advertising campaign that brings in higher profits for your small business. Learn strategies from this article. Read More

New logo design and race report for the Mid Winter 10 Mile Classic road race in Cape Elizabeth, Maine. Read More

Some of the most creative, funny, and unique examples of vinyl wrap/outdoor advertising on vehicles, helicopters, boats, and buildings. Read More

A Super Bowl ad comes with a price tag of about $3 million dollars this year. Even if you have enough money in your marketing budget to pick up a 30-second spot, there are alternatives that can offer more bang for your buck than a televised ad, no matter how big an event it's shown during. Considering how many people fast forward through the commercials, it's time to explore other options. Read More

White space is any space on your web site or printed page that doesn’t have graphics or text. When people first try to create their own marketing materials, their first impulse is to not “waste” space, and they fill pages with information. Read More