There is an advertising war taking place in South Florida and things are really heating up, which is funny because the war is between two local air conditioning companies. The first company, Air Around The Clock, put up a number of roadside billboards with a campaign telling motorists “Your Wife Is Hot—better get your a/c fixed.” Pretty clever I m Read More
What is Keyword Density? From a previous article I wrote, specifically on keyword density, keyword density is a combination of the number of times a keyword or keyword phrase appears on a web page, in quantity with other words. The more times the keyword appears, the greater the overall keyword density. Read More
You never wake up with quite the same brain you woke up with yesterday. The brain, the theater in which your reality plays out in your mind, is in a constant state of change. This never-ending process began in utero when new neurons formed in your fetal brain at the lightning speed of 250,000 cells a minute. Read More
DHL's ads are mostly funny or striking at the very least. Today we shall see how they have been an inspiration to the advertising world. Read More
One of the most effective ways for a growing business to cut costs and save thousands of dollars in these tough times is to challenge your employees to identify waste and make suggestions on how to eliminate it. When you do, you'll build morale and improve your bottom line. John Tschohl, founder and president of the Service Quality Institute, shar Read More
Often, the source of a statement means everything. It might, for example, be more newsworthy if Gordon Brown labeled Americans "silly" than if (or when) Mahmoud Ahmadinejad called us all evil pigs. And Matt Cutts would just like everyone to know that one source of a study on advertising isn't exactly Google's best friend. Read More
Faced with a challenging economy, growing companies have to work even harder and smarter on their brand-building efforts to attract customers and prospects. According to Glenn Geisendorfer, cofounder and creative director of Seattle-based Platform, Inc., business owners need to create brand experiences that make durable impressions on the minds of Read More
Google is launching a DoubleClick Ad Exchange, which aims to grow the display advertising pie for everyone. That means Google, advertisers and publishers alike! The concept is simple. The new Ad Exchange is a real-time marketplace that helps large online publishers and advertisers buy and sell display advertising space. Read More
Small business advertising tips from Business Week include seven basic reasons why advertising may not be working. Steve McKee of Business Week says a recent informal LinkedIn poll shows 91 percent of consumers are just not paying much attention to advertising messages. And it's a pretty safe bet this applies across the board whether you're taki Read More
Not so long ago, I discovered the maze of how to advertise your websites was a mine field of false offers and false leads. I even paid 179.00 to drive 25,000 to my website, without a single sale. So, I decided to forge out and figure out how to do this for less then $200.00 a month. Surprise, three months in, my advertising for my primary business Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!