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Take Names and Kick Butt … A Prescription for Commercial AdAgencies
Here are four ways that I would’ve rewritten the scripts of all the commercials I saw (and a select few actually did this):

1. Drive people online for more info (or to a Chevy Chase video to continue the brand interaction. Remember time interacting with a brand means more brand loyalty).

2. Get... Read More
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It is funny to discover that some web analytic applications, despite their name, are not "analytic enough". Read More
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In recent years, podcasting has become quite a phenomenon. Who hasn't heard of iPods or Apple iPods - small portable and trendy media Read More
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Google built an empire out of serving consumers ads matching exactly what they were looking for at exact right moment ... Read More
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Canadians spend more time on the Internet than on the TV. What will come as a shock is the disproportionate advertising spend that goes to Newspapers compared to the Internet – This will show that the end of newspapers is near. Read More
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Still under the gloomy financial crisis, many major brands and companies were forced to scale back their marketing budgets in 2009. However, the minority saw this as an opportunity instead, allowing them to maintain or even grow their adspend to take advantage of reduced media costs.
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With the current economy businesses need to be smart about how they are spending each dollar. Here is a list detailing the five best ways to advertise on a budget. Read More
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A transparent look at why banner ads don't work and why content sponsorships and advertising are becoming more and more effective. An inside look of how The Rise To The Top does sponsorships. Read More
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What makes a customer purchase a product or service? One way could be from a salesman using classic salesmanship with a customer. And what entails classic Read More
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Many people get into business having a very good understanding of a product or service, yet have no idea how to actually market it. Over the last several Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!








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