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Ever since the movie blockbuster Avatar hit the theatres back in December last year, it seems like 3D is now being applied to almost everywhere else; especially on print media such as magazines. In the age of Internet, moreover with the rapid popularity of social media sites such as Facebook and Twitter, magazines are having a hard time to sustain their readership and purchase levels. Read More

Advances in media buying technology enable advertisers to reach local consumers more effectively and stand out among the noise. This post examines how technology and media buying have come together to increase process efficiency and improve advertising ROI Read More

This article describes how the process of planning and buying media might fit into the circles of hell described in Dante’s Divine Comedy. Almost Read More

Paying the right price for a great seat on that flight to Jamaica is an art form. So is negotiating placement and rate in media buying. This article compares these two purchases, and includes tips on using technology to get the best rate and placement for your "flight. Read More

This articles shows small business owners 4 tactics to consider before marketing their business. These tactics, when thought about beforehand will hopefully save the business owner valuable time and money in their marketing campaign Read More

Guest post on 10 things to have completed before spending a dollar on advertising by Scott Scully founder of Abstrakt Marketing and The Idea Machine 365. Read More

Bryan Rahn from Growth Partner joins David Siteman Garland to discuss the basics of pay-per-click advertising for entrepreneurs. Includes insights into his own campaigns, best and worst practices and Read More

In honor of Earth Day, here are 7 things to consider on your next design job: Understand the type of papers you are using. In your copier or from the offset Read More

In a recent report by Dave Kaplan, Nielsen’s senior VP of product leadership, and Beth Uyenco, director of global research at Microsoft, they found that online ads are actually more effective than tr Read More