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John Jantsch, author of "Duct Tape Marketing" and soon to be released "Referral Engine" shares his insights on how small businesses can use referrals to build their business. Brands such as Zappos and Amazon use referrals to great success and John wants you to be able to do the same. Read More

There are some well known avenues to making money from a blog, such as banners, text links and affiliate marketing. Almost all blogs use one or the other and end up competing for the same pool of advertisers. Sometimes it makes sense to go beyond the tradional avenues and look for new and creative ideas to generate additional revenue. So here are ten creative ways to monetize your blog, some you Read More

Now, you too can show your commitment to the small business cause. Become part of The Underdog Millionaire small business owner’s movement. Sign up for the daily Tip Sheet today and get an Underdog Millionaire badge for your site. Read More

Pay Per Click advertising (PPC) involves bidding on relevant keywords  that people will likely use in a search engine search, and when your ad pops up as a result of that search, they'll click on your ad, delivering a warm lead right to your door. Read More

A new move by Twitter answers the age old question which confronted them for years now: How to monetize Twitter? Apart from the millions that they are making from licensing their real-time data streams to Microsoft and Google, they are also looking into other areas to make money. Their answer to that is showing sponsored tweets on a couple of search pages.
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This is a great review of Anita's webinar on using coupons and discounts online, in the smartest ways possible. Lisa Barone summarizes: "In yesterday's post about how small business owners can learn social media, I noted that webinars gave business owners a great way to learn from experts without..." Read More

Star of Day One of 2010 Masters: Freddie Couples and his ECCO golf shoes. Tiger and Nike respond with their video ad. Read More

What are your thoughts? What do you think was Nike's purpose? Is this ad 'selling' something or doing something else? I'll give you my thoughts tomorrow, but I'd like to hear your thoughts today......

This gives us a good place to start a discussing about advertising, uses, purposes and goals. Read More

Take Names and Kick Butt … A Prescription for Commercial AdAgencies
Here are four ways that I would’ve rewritten the scripts of all the commercials I saw (and a select few actually did this):

1. Drive people online for more info (or to a Chevy Chase video to continue the brand interaction. Remember time interacting with a brand means more brand loyalty).

2. Get... Read More