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An organization may spend hundreds of thousands of dollars to create the ‘perfect’ ad for them; where it encompasses the values and beliefs of the company through a single television spot. However, these are arguably having smaller impacts on sales. On the other hand, you have a source of basically free advertising with built-in audiences and tremendous potential for ancillary PR through user-generated advertisings. Read More

Consumers are empowered more now than they ever have been to find information when they want it, and block out unwanted or irrelevant messages on the radio, television, their favorite online magazine. Keeping the general stages of the decision-making cycle in mind along with the attributes and message delivery attributes of each media channel can help create a media plan that drives consumers from awareness to purchase Read More

If you run a small business blog, you might have been in this kind of dilemma: How to deliver value while keeping your blog site well-supported financially Read More

In my mind, Old Spice was always an old man scent. I mean, it's called Old Spice, for cryin' out loud.

The next thing you know, I’m yelling for my husband to stop fast-forwarding through the commercials so I can catch another glimpse of bare-chested Isaiah assuring me that Old Spice can do more for me than improve the scent of my guy Read More

An over view of what you should be doing with your small business advertising budget. This article will help you eliminate wasted money Read More

A set of useful informative links and a discussion about Making Money with Google AdSense like building a dedicated website to making money from Google and what's the best performing unit Read More

A look at the Old Spice YouTube commercials that have become instant viral successes on the Internet. How did Old Spice succeed & why do we find it so interesting Read More

One of the big problems I see in advertising today, particularly on the Internet, is the believability factor. When I see an advertisement, email, or sales letter that sounds too good to be true, I instantly ignore it. There is so much snake oil being sold in the world today, especially on the Internet, that when I see big claims made for anything, I ignore them as being junk Read More

You might not think a modern small business owner can learn anything from the Renaissance Festival. But if you look closer, you'll see that all those stores are independent small businesses -- and with most RenFests getting an average of 15,000 visitors per day, there's a lot of pressure to be better than the next guy selling ear-rings made out of feathers, or cell-phone covers made out of leather and deer antler Read More