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Here’s something your customers won’t ever tell you but that you had better understand: Your employees probably treat your customers about the same way you treat your employees. Let that soak that in for a minute, and think about the ways your everyday behavior might be affecting your organization’ Read More

Boosting your sales with internet advertising for small business is a lot less complicated than you may have thought. The internet is your global market place. If you know how to use it, you’ll be well on your way to higher sales and profit margins. Read More

The things we shouldn’t do and the hellfire consequences that follow always make for a good read, something like the 7 Deadly Sins of {insert Marketing Tactic or Business Practice}. These posts list the gotchas of implementing our plans and programs, letting us know that yes, someone else has been Read More

We spend a lot of time talking about efficacy of the media channels used in our advertising and marketing campaigns. Far more important than the medium, however, is the audience and the amount of time those people spend with the media channels you’re considering for a campaign.
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These days, maintaining business relationships has become an art form, one that’s both dependent on and diluted by technology. Dunbar’s number suggests we can have no more than 150 meaningful social relationships. Whether our personal maximum is 20 or 200 doesn’t matter—we have neither the time nor Read More

The fourth post (about turning one sponsor into many sponsors) in a new series on David Siteman Garland's adventures in business and entrepreneurship. Read More

Three things you need to consider before trying to advertise like McDonald’s. Good advice for what you should know before investing in advertising for your small business.

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One of the biggest challenges in web analytics for a small business with a tight technology budget is determining the source of phone sales. It's especially true for B2B service ... Read More

Does your business survive on local customers? Get a ton of new prospects fast through online coupon advertising with Groupon. No up-front marketing costs!

Groupon features a "Daily Bargain" on the best stuff to do, see, eat, and buy in cities across the US. They are so popular that they have be Read More