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An effective marketing strategy that should not be overlooked is good old fashioned advertising.

But remember, in today’s social media connected world, we’re not talking about ads developed by mad men over three martini lunches, we're talking about advertising with a social media twist. Read More

To deliver the most cost-effective advertising campaign for your small business, you need to do something with a wow factor. Here are some tips and ideas to help you out. Read More

Advertising does not necessarily mean TV, radio, or print (magazines, newspapers, billboards). Advertising is simply the act of calling attention to your product or service. It could mean hiring someone in a sandwich suit to pass out flyers or good old fashioned cold calling. Do not limit yourself. Read More

The question is whether claim over a particular color will somehow increase the likelihood of your mark’s acceptance onto a USPTO register or limit the possibilities of use. To answer this question for yourself, it is important to understand the context of the color option on a trademark applicatio Read More

People love free samples, and giving away free samples is a great way to promote a product or service without having to do "hard selling" that most of us try to avoid. But how do you give away free samples without losing money?

First of all, you want to make sure you are giving freebies away to Read More

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Writing the headline can often cause the best copy-writer a panic attack. It is the gatekeeper of your article and will make the difference between whether it’s read or not, never mind the sale. However, fear not, there are several techniques that you can use when creating your killer headline. Read More

Even though there is a growing focus on internet advertising, the yellow page book is still a popular and effective form of advertising for local businesses. Some people don't have home computers, and many people (like me) go to the yellow pages out of habit to look for a plumber or local restauran Read More

Another Google breakthrough was recently launched. Called goo.gl, this new brainchild of Google is used in shortening website’s URL. Read More