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Here’s the deal. Those Superbowl ads that we know and love – yeah – they aren’t designed to sell. They are designed to entertain. For a giant like Proctor and Gamble, this is fine. For them, mere awareness is worth paying for, and can actually work in some ways. For us, the real people, spending mo Read More

Email marketing is cheap and extremely effective. But there are plenty of areas where you can make mistakes. Visit the article for ideas as to how you could use email, and how do it right. Read More

New mobile tag reader technology enables businesses to get tech savvy and extend marketing beyond printed marketing materials --

In the past, printed marketing pieces often had a short shelf
life... or offered marketers limited space to fully engage or communicate a message.

But now, with Read More

Article marketing field benefits a lot from the word “spinning”. Well they call it article spinning. According to Wikipedia, the following is the definition of article spinning Read More

Is it possible to sell something by e-mail with just a great subject line? Sorry, but no. Great e-mail subject lines won't make a sale, but bad ones could break a sale. Often times we spend hours or even days working to craft an e-mail, only to see our open rate is ridiculously low. Read More

BRAND HICCUP: Cupcakes misses out on the WOW factor. PERSONAL DEVELOPMENT: SIX great resources to help you grow. PERFORMANCE TIP OF THE WEEK: Fun client feedback! Read More

Method Writing is the writing equivalent of method acting - and content marketers and bloggers can use the exercise to improve their written content and gain a competitive advantage on their contemporaries. Read More

Business-wise, postcards are still effective as direct marketing tool. How to return the most from your investment in postcards design and printing? Read More

The Law of Attraction states that what you think about most, you ultimately attract. It's possible to entice customers to come to YOU, but positive Read More