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Are you using industry directories to get your name and your companies name out there? Directories are a great way for prospects to find the exact products and services that they want, so if you are Read More

There are specific tips you can follow to increase the chances that your email is read and creates the results you’re after. Follow these ten ways to improve your email copy to get the best possible response for you next mailing. Read More

This post explains how your sales letters and copywriting must go after the customer’s emotions or you won’t make the sale. Read More

In these challenging times, getting good advice from a competent direct mail marketing production partner is more important than ever. Rising costs, evolving post office regulations, rapidly changing technologies, and the demand for multifaceted direct mail campaigns have combined to make it increasingly difficult to connect with customers and prospects. Expect these six essential capabilities fr Read More

One of the biggest motivators for closing
a sale is fear.

Now, I’m not talking about horror movie-
type fear. I’m talking about fear of loss.

Use fear-based marketing to close more sales. Read More

In sales, it's not who you know, it's all about who knows you and what you do. Letting people know what you do increases your chances of getting business through referrals. Read More

Many times we focus on brand differentiation, but there are times when it can be beneficial to appear to be similar to others in the market. Read More

How to change the US Postal Service for the better. From All About ROI Magazine, by Author Jim Gilbert Read More

Email marketing software has long been admired for its usefulness to assist businesses keep in touch with their customers, enhance their Read More