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Groupon has the potential to bring in lots of new business - but can also be a disaster. Should your business try it? And how to make it work if you do? Read More

As B2B marketers, we know that email marketing can generate ROI, it is an important part of our marketing mix and it is relied upon than ever as a channel.

We also know that as inboxes become more cluttered, the potential success rates are becoming harder and harder to achieve.

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Email has developed a bad-boy reputation as a blanket direct marketing method. The 'spray and pray' approach to business acquisition has resulted in customers opting out in their droves and the proliferation of anti-email technologies.

Let's face it – email marketing has become more difficult an Read More

There’s a move afoot that began at the local community level and is steadily taking hold at the statewide level in places like Florida, Kansas, Read More

Everyone likes pretty things. In nearly every situation, people prefer pretty over ugly. Pretty people tend to earn more. Pretty houses are worth more.

In the world of direct mail marketing, ugly has a big advantage. Read More

Want to get the most benefit out of your corporate blogging and social media efforts? Integrate eBooks into your marketing strategy and you'll be glad you did.

For the savvy business owner blogging has become an integral part of any integrated marketing strategy. Not to mention a way for busines Read More

According to a recent report by Veronis Suhler Stevenson (VSS), a private equity firm for the media and communications industry, traditional advertising (like the beer and pizza commercials) will see growth through at least 2014. VSS predicts that companies will invest over $159 billion in traditi Read More

Email marketing programs are booming in popularity among both small and big businesses. After all, it is a cost-efficient technique to achieve marketing destinations. Many organization harness the ability of e-mail marketing to send out regular daily updates, while other people send a more tradition... Read More

So many local businesses still use direct mail to reach out to their prospective customers but have no way of measure the effectiveness of these campaigns. What if you could integrate your offline marketing with your online marketing efforts and actually track the ROI of direct mail? Read More