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In these challenging times, getting good advice from a competent direct mail marketing production partner is more important than ever. Rising costs, evolving post office regulations, rapidly changing technologies, and the demand for multifaceted direct mail campaigns have combined to make it increasingly difficult to connect with customers and prospects. Expect these six essential capabilities fr Read More
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One of the biggest motivators for closing
a sale is fear.

Now, I’m not talking about horror movie-
type fear. I’m talking about fear of loss.

Use fear-based marketing to close more sales. Read More
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In sales, it's not who you know, it's all about who knows you and what you do. Letting people know what you do increases your chances of getting business through referrals. Read More
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Many times we focus on brand differentiation, but there are times when it can be beneficial to appear to be similar to others in the market. Read More
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How to change the US Postal Service for the better. From All About ROI Magazine, by Author Jim Gilbert Read More
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Email marketing software has long been admired for its usefulness to assist businesses keep in touch with their customers, enhance their Read More
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Effective strategy, be it marketing related or otherwise, is what really sets one company apart from another. I’m not really saying that every successful company plans and implements better strategy, in some cases strategy just happens because a market and a product find each other and grow organically.

spiral strategyHowever, small businesses that understand the power of an overarching market Read More
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Many small business owners and managed services providers want to master Google Adwords. But Google itself is mastering traditional direct mail. Here's why. Read More
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You know the definition of insanity, right? “Doing the same old thing and expecting different results.” So why do so many companies keep doing the same old thing, and expect anything different? It’s insanity.
Read More
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Social media will emerge as a viable way for firms to market themselves and build customer loyalty, it has been claimed.Speaking at the Technology For Marketing & Advertising 2010 conference, Direct Marketing Association commercial director Kevin Dendy predicted that social media and mobile advertising will become increasingly common over the coming year. Read More
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Share your small business tips with the community!
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Share your small business tips with the community!








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