Direct mail and email marketing have gotten a bad rap for many years. But, when the email marketing is executed properly, the results can be fantastic. That is the sort of email marketing that Winton Churchill talks about in this book. It's not just a simple email being sent from time to time, but it is an email system that gets definite and posit
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Email Marketing for Complex Sales Cycles by Winton Churchill - Book-Reviews - Nikki Leigh
Posted by litekepr under Direct MarketingFrom http://www.evancarmichael.com 5729 days ago
How to Put Your Blog into Your Customer's eMail In Box
Posted by Aaronontheweb under Direct MarketingFrom http://contentmarketingtoday.com 5900 days ago
From the page "Chuck clearly understands his readers and what they want to know. His blog— and this eNewsletter—are valuable and powerful because he really knows what he's talking about. We trust what he says and we're likely to accept his recommendations about products and services—even when they are his own. That is, because we trust what he s
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Consumers respond to direct mail online
Posted by ArmadaIG under Direct MarketingFrom http://www.bizreport.com 5984 days ago
Direct mail may have a larger response rate than advertisers think. According to a recent Vertis Communications study users who read direct mailings are more apt (21%) to respond to offers via mailers websites.
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