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Vanessa Summers, Entrepreneur.com's "Financial Guru", suggests these tips when creating direct mail products for your small business. If you thought the age of print was dead and gone, think again. Summers explains research now indicates a targeted direct mailing campaign can result in a 300 percent increase in conversions (those who take some Read More

If you own or operate a brand, whether it is a big company, a small business, or just your name, email newsletters have become a popular way of adding value for your clients, customers, or friends. Read More

Ask yourself what you and your staff will do with these alleged leads. Who are these people? Who are you trying to reach? Read More

As Smallbizbee.com has grown over the past 10 months, so has the number of emails in my inbox.Now, while I'm not claiming to be an email marketing expert, I can tell you why those who have marketed to me have nothing to show for their efforts. Here are the top five mistakes I see them making. Read More

Depending on your chosen industry, a press kit may also be referred to as a media kit, artist pack or press pack. There are slight differences between these, but overall, it's simply a marketing tool composed of an informational packet about your business / product / what you do that is designed to be forwarded to an organization or media outlet ( Read More

Personalized communication is important these days. No one likes automated responses and canned communication, and we feel let down when we see those template replies. Your potential customers want to work with you. If you treat them like a number, you may lose sales. Read More

Terrific advice and reminders about doing email right. And links to powerful research/data. Read More

This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. We all know by this time about the benefits of converting your parameterized URLs to human- and crawler-friendly URLs, but Read More

Renowned copywriter Robert Lerose, who specializes in direct response advertising, and William Fridrich, who co-invented the "magalog" direct mail promotion, have more than 50 years of combined experience. Here, they offer four promotional copywriting tips that small businesses should take to heart before developing a direct mail marketing campa Read More