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...The first step in positioning through social media is to get to know your audience intimately. Commonly referred to as social media monitoring tools, guerrilla intelligence tools allow you to sort through the millions of possible blog posts, Tweets, and videos honing in on relevant conversations by your target market. Once this target market has been identified, and their true needs, wants, co Read More
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Just about everything in life has a process: There's a process for getting registered for kindergarten. There's a process to get accepted into college. There's a process for having a baby. There's a process for changing the oil in your vehicle. There's a process for paying taxes. Successful selling has a process, too. Think of the selling process as a GPS for your Read More
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In an effort to offer the most value to our readers, we have created an interactive map of the Online Marketing Ecosystem. There are so many marketing technologies available that we felt it was important to present your options in one central location. This will be a “living” map and will be updated as often as needed – as long as you’re willing to share your ideas and suggestions with us. Read More
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Great salespeople have the ability to lead. They have the ability to generate results through the efforts of others on their teams, as well as their client’s teams. But leadership starts with owning the outcome and leading from the front. Apply these ideas to be a better leader. Read More
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How to give referrals to your clients and see how your business will grow. Follow the golden rule of selling. Read More
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Each customer is treated as if they are special, as if they are royalty and deserve to be doted on. As a Nordstrom customer, you should walk away feeling like a million bucks, because you were just treated as if you are.

Read More
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Sales 2.0 offers a number of possibilities, but as with most tools, it is the person behind it that counts. In sales that comes down to those who understand the art of execution. Read More
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Are you using content marketing to educate consumers about your business OR are you still buying those expensive print ads? Find out why you should be blogging. Read More
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According to Innovators Forum guest blogger Leila Narvid:

 

Advertising is a powerful means to influence the purchasing decisions of consumers.  Such influence, however, carries with it the potential for misuse and exposure to liability.  While the Internet and other electronic media have opened up innovative ways of doing business, they have also created areas of risk that didn’t exist yea Read More
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Facebook has introduced a new feature, which allows the Facebook fan page owners to efficiently promote their postings on face book.
Where you get an opportunity to define your target market specifications such as age, location, gender etc. at very minimum price based on the advertisement's visibility timeline. Read More
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