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Despite the growth of businesses on social networks, there are still misconceptions about how best to use social media. To cut through the hype, here are a few myths dispelled. Read More

Your success in sales also depends upon your ability to change, to grow, to evolve, and to adapt. This constant growth and changing is what allows you to continually create value for your company and it’s clients. The game of sales has changed. To succeed in sales now you need more than sales acumen. Read More

There is an increasing buzz on all social media groups and blogs about how to use social networks effectively for marketing and for targeting your audience better. Read More

For my money, it’s not so much about all the checks and balances that we put in place to try and protect ourselves, but the conviction and passion we put out there to attract what we want. Therein lies a key that a lot of businesses miss. They don’t understand the difference between corporate image and corporate identity. Corporate identity is the nuts and bolts of the design and appearance of th Read More

You've decided to take the plunge and open a franchise. You've done your due diligence, secured your financing and have your opening date in sight but the hard work is far from finished. Now come the tasks of hiring, scheduling, managing, attracting and retaining customers while sticking to your franchisor's proven business model. Read More

Using these Internet Marketing Strategies to market your small business online will get the best return on investment and allow you to dominate your competitors plus you will be paying less for your clicks than your competition.
You don’t have to be worried of the Google slap when you apply these basic rules when using Google Adwords. Read More

For B2Bs, mobile's arrival means their marketing must also change if they want to maintain a presence in the media where their audiences have already migrated. On that imperative, here are five reasons why mobile marketing is prime for B2Bs, along with five key questions that B2B marketers should be asking themselves. Read More

Integrated Marketing Communications is the overarching term used to describe all of the different ways you communicate with your community. Read More

Is your website welcoming and easy to navigate? Do your visitors see a professional representation of your business? Do they get the customer service they deserve? It's all about the usability. Read More