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Small business owners and entrepreneurs view marketing and PR differently than at the beginning of 2009. Is it safe to say a year from now small business will have again made significant strides in the kind of marketing they’re doing for the companies? After all, two years ago it was a little strange to think a small business owner would be so focused on social media. But look at all the entrepre Read More

The R.A.N.K. method for blogging is a simple framework that I developed for helping you achieve higher search engine rankings with your blog. While there are many technical tricks in the magic bag of search engine optimization, this method offers some simple guidelines to follow that will help you yield improved search engine results.
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Landing pages are becoming more popular because a larger number of companies, small business in particular, are using email marketing. The best way to effectively use a landing page is to drive traffic from your email campaign to a specially designed landing page that serves as the bridge between your email and Web store. Here are 12 useful tips on getting better landing page conversions: Read More

Are you simply ringing up customers— collecting cash, doing transactions, hoping to gather enough business to pay the bills—

Or…

Are you attracting Ideal Clients— listening, delivering value, and building, long-term, caring relationships? Read More

To fully leverage the social proof that 'Favorite Place in Google Maps' status affords, one must be able to display the badge on your site. There wasn't one available, so we created it— please help yourself. Read More

This year, a lot of buzz has been generated on whether social media is capable of overthrowing traditional marketing strategies and reign supreme.

What I noticed is that traditional marketing seems to incorporate more of social media in their marketing strategies, whereas, those social media purists fervently believes that this (social media) is the way of the future and traditional marketing Read More

It’s important to always be looking for new opportunities to spread the word about your business. After receiving a notice from my new homeowners association that they had a community message board, I fired up the computer to check it out and sign up. It didn’t take long before I realized this would be a perfect opportunity to plug my services. Read More

Customer support teams are perhaps the most misunderstood, and underappreciated teams in the business world. In many businesses the customer support staff talks to the customers more than every other team combined. They play a critical role in ensuring customers are satisfied. Satisfied customers are repeat customers. Everybody knows that a large percentage of business comes from repeat customers Read More

What's the difference between advertising and blogs? Basically, it's the difference between sending a message and building a fan base. Here's a very simple breakdown. Who are you talking to? With traditional advertising (newspapers, radio, television) you will spend a huge amount so that perhaps 90 percent of the audience can ignore you. With blogs, you spend substantially less to talk to those m Read More