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Marketing writer Georgina Laidlaw said in a blog post for the online business adviser Sitepoint that promotions do not have to entertain and amuse clients to remain effective. Read More

What makes a blogger successful? What are the common traits of highly effective bloggers? If you’ve even remotely tried to launch your own blog, that question surely popped into your head at some point. And I bet it was rather sooner than later. Read More

Online platforms have a long track record of providing advertising as a business model, but few have implemented direct lead generation functionality as part of their business models. Enter the team at SlideShare.net who recently announced the launch of two new business services. The first service, AdShare, allows users to promote their presentations on SlideShare by paying a pay-per-click rate. Read More

TechCrunch traffic is not profitable for startups. It's completely un-targeted (unless your niche market is other startups) and you have no relationship with that audience. On the flip side, the highest quality traffic is typically from an email list that you've been communicating with for some length of time. Your conversion rate for these leads will be astronomically higher than your standard w Read More

One of the best ways to drive engagement and build word of mouth traffic about your brand is to run a contest via social media channels. Not only does it engage consumers with your brand in a fun and exciting way, it results in a treasure-trove of customer information, preferences, and feedback you can then mine to improve your business. And, best of all, launching an online contest can be very i Read More

Here's How You Can Get Near Instant Search Engine Rankings and a Stampede of Fresh Traffic, Every Time You Make a Blog Post Read More

Having all the latest Web 2.0 marketing tools does not ensure your marketing success if you use them incorrectly. Unfortunately, all too often entrepreneurs join social networks and associated groups and then immediately attempt to market to everyone the very same way they ran advertising in the past. Not only does this not work, it actually harms your credibility and thwarts your success.

Wha Read More

Even though the squeeze of the recession is lessening, marketers cannot abandon the quest for discipline and efficiency. Marketers have a direct digital marketing mandate to unify database and multi-channel content execution to gain efficiency and aggressively pursue improved consumer experiences… and the sales spoils that accompany them. Read More

How do you use Twitter? How do you make Twitter profitable? These are questions asked of me frequently and below is an overview of how I personally use Twitter. First and foremost I look at Twitter as a stepping stone in building a relationship with potential clients and partners.  Twitter, for my business, is not a great tool for ongoing relationships.  I cannot carry on a meaningful conversatio Read More