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A great example of how Flip Camera has tapped into the power of social media combined with email marketing. Read More

A great list of essential books to read if you plan to market your business with a blog and social media. Read More

Far too many sales professionals hear prospect objects as personal rejection. Because of this, many sales professionals are terrified of prospect objections. Rather than being something scary, however, the truth is that an objection from your prospect is important information. You are learning about your prospect, how that prospect thinks and feels and what is important to them. Your prospects’ o Read More

When was the last time you really asked for exactly what you needed from your sales prospects? This article refreshes your memory of how as a toddler you had the ability to ask, and to continue to ask for what you wanted, until you got it. The article also encourages you to take action to regain this important sales skill.
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You were born with two ears and one mouth. This article outlines the importance of using these instruments in that proportion when making any sales pitch. It also addresses the importance of self awareness when it comes to the elements that constitute good listening skills. Read More

Prospecting is the life blood of any SME business. If you avoid the 7 common mistakes business owners tend to make in their prospecting activities as outlined in this article, you will not only save yourself time and grief, but you will help to set your business up for future prosperity. Read More

Video offers a more personal strategy for prospective clients to feel familiar with you. It also helps your website get a better search engine ranking. Read More

A list of books to help the small business owner/entrepreneur learn and execute effective PR tactics. Read More

The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques. Read More