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Small business owners are a unique group of individuals, are we not? We spend hours on end searching for ways to acquire new customers and improving our business practices. Small business marketing can be a walk in the park for some entrepreneurs, and be stressful for others. I'll go over the different marketing strategies most used, and what kind of results each can have on your business. Read More

You may think that merchandising an online store is pointless right? I mean, its a website, upload some photos and add some description and you're all set. Well, not exactly. How your online store design will determine the number of visitors who ultimately buy from you. Here are some proven steps to help turn more visitors into buyers. Read More

It isn’t the sales manager’s job to motivate their salesforce. It is their job, however, to hire self-motivated salespeople who will take the action necessary to win every day, with or without them. You can easily be one them! Read More

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Should a customer loyalty program come with fine print and what basically amounts to black out dates? You know, the program that offers you points or discounts by coming back, but you can only get those rewards on certain days. Or sometimes the rewards aren't eligible during other promotions. Read More

Twitter has redefined the way we communicate with each other and millions around the world are using it to connect with people, share information and form business partnerships. If you are a business owner, Twitter can help expand your business. Read More

Audience is becoming an increasingly specialized term. With so many opportunities and channels for consumers to interact with media - and content specialization rampant from cable TV to the Internet - “mass” marketing is becoming a difficult and expense endeavor. Read More

Most sales people face more competition than ever. And those competition are knocking on your customers' doors trying to take the business from you. Here are three strategies that can help you keep them out. Read More

Social Media Pro, from Duct Tape Marketing, is now available as a self-study course. Social Media Pro is a five course program designed to get you up and running with social media marketing. This program includes the following sessions: Session... Read More