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The idea that YouTube makes no money for Google is widely held by many. Even yours truly falls for it entirely too often considering I know better. Last year, at a local interactive meetup, Google employees informed attendees of how advertisers get those specialized YouTube channels. They have to fork over $200,000 in advertising on the Google con Read More

Viral marketing gets a lot of hype. Maybe that's because that's precisely what it is, hype. And who can blame the hypists for hyping up the hype? But it really is more than hype. It's a valid marketing strategy. But what is it and who does it benefit? Read More

Are there patterns in the marketing mistakes small and midsize companies make? Longtime B2B marketer (and Hubspot customer) Rebekah Donaldson thinks so. She's noticed six "gotchas" when it comes to CEO-led decisions about marketing and lists them in a new ebook called Six Marketing Gotchas that CEOs Can Avoid. Read More

If your home based business benefits from local exposure, Bing offers a local listing service that is free to use. Read More

When it comes to Twitter, subscribers or “followers” are your key to building popularity. And popularity is a fundamental and very important concept to grab hold of. The idea is that by following someone, they'll agree to follow you back. Read More

Optimize your small business website but be wary...there's a big difference between White Hat and Black Hat SEO. This article/website examines the differences between these two methods and offers solutions for small business needs. Read More

Deepesh from New York asks: "What impact do site load times have on Google rankings?" Read More

Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. One of this is -- Which is more important: content or links? Read More

Ford Saeks discusses the importance of keyword marketing for online business in this video. Read More