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If you're running a B2B enterprise, scratching your head and wondering how you're supposed to take advantage of social media tools such as Facebook, YouTube, and Twitter — you're not alone. Aside from the fact that online social media is irrationally hyped (60 percent of Twitter users abandon the service after the first month) it's an especially b Read More

Though I certainly don't represent any of the companies or individuals in this video, as a professional blogger I agree with the importance of blogging to businesses and organizations today. Enjoy! Read More

Small businesses doing their own PPC can use these tips to write better PPC ads and save time. Read More

Nearly every day now I see a new start up promising to help local small businesses advertise online better. To be sure, small businesses trying to promote themselves online have a lot of options. A few years ago it was OK to spend a great deal of effort trying to be in a lot of places at once. Today, not so. You'd be better off just sticking to a Read More

A brief survey of the terms computational marketing, algorithmic marketing, and marketing engineering. Read More

Darren Rowse is one of my favorite bloggers and business people. He shares tons of ideas at his Problogger site and has frequently won awards for his work. I highly recommend this article, but also his blog. Worthy read. Read More

This is part part 5 of the 19 Guerrilla Social Media Marketing Secrets inspired by Jay Levinson and adapted by Shane Gibson (me). Here's today's 3 Guerrilla Social Media Marketing Tips: 12. Dependent — “The guerrilla's job is not to compete but to cooperate with other businesses. Market them in return for them marketing you. Set up tie-ins Read More

As advertising agencies start to develop data practices -- leveraging some of the techniques of computational finance to the real-time digital marketing playing field -- there are new opportunities and dangers. Read More

More importantly, though, by participating in the conversation, you still can't control it, but you can at least take the initiative, so you're not always reacting all the time, and where at least some of the conversation starts on your terms. And of course, participation lays out the framework for those conversational channels that you can use wh Read More