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I get a lot of emails asking me to post, discuss or review a service and rarely have I found one worth sharing. This is one of those rare moments. Sam Cabal asked me to take a look at his free search engine optimization (SEO) tool called reviewmyweb.com that provides a fairly detailed report of how well your website ranks against your competition. Read More

Now more than ever, your company's marketing efforts must penetrate through the walls of increasingly distracted audiences and prove relevant over time. Consumers are getting smarter by the second and marketers need to wake up and smell the coffee that no one wants to buy. Read More

There is an important rule of thumb that many of us “social media consultants” fail to tell our clients. Malcolm Gladwell talked about it in his book Outliers: “Practice isn't the thing you do once you're good. It's the thing you do that makes you good.” — Malcolm Gladwell (Outliers) One thing we have found with working on social media campaigns Read More

While the recent Digg bans have caused much online controversy, little attention has been given to the larger issue affecting users of social sites, namely user rights. Read More

“You can rank with bad content, but good content will keep you ranked.” comments Justin (SEO Zombie) on the blog post “As It Turns Out, Content Is King” by Court (CourtneyTuttle). Google and the other search bots will index content after it is published in order to show up in their search results. Any content will show up in search results. T Read More

Direct marketers who've long been fans of online display advertising have a new list of talking points at their disposal. iProspect released a study that highlights how almost as many Web surfers note the information on display ads, and plug it into search engines to do further research, as those who immediately click directly on the advertisemen Read More

For the small business owner, these tough economic times are forcing them to take pause. Are they doing everything they can to reach existing and new customers? Perhaps they think they can't afford to do more. Nothing could be further from the truth. Included below are several examples of some free social networking tools that any small business c Read More

For those incorporating Facebook as a part of their social networking strategy this post discusses things to consider before putting up a Facebook fan page. Read More

Everybody's raving (if I still can use this expression in '09) about online tools: social media, Twitter, blogs, LinkedIn and getting on the front page of Digg. While not even remotely contesting the overall usefulness of each of these tools I'd like to take a step back and look at them from a different perspective. Many small business owners (my Read More