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A lot of people new to social media wonder if there are any rules, and if so, what are they? You'll be glad to know that yes, this frontier isn't quite as wild as it looks. Even in these relatively early days, there's a healthy set of conventions, laws and norms. Just like the original ten, these won't keep you out of every kind of trouble, but th Read More
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I've been getting into Twitter (under my usual moniker - randfish) more and more over time (despite only following a few friends and family), and lately, its been weighing on me that the service, despite its brilliance, rapid adoption and passionate fanbase, isn't yet pursuing revenue. That's OK - I think they probably have lots of very smart, Read More
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While technology can eliminate many inefficiencies and time-wasters from sales and marketing organizations, some problem areas tend to be outside the reach of technological solutions. More time is wasted as a result of poor strategy, bad hiring, unqualified leadership, and a lack of performance management than from flawed sales tactics. Companies Read More
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Viral marketing strategies encourage satisfied customers to promote products and services to others through word-of-mouth. Like the dreaded flu virus, viral marketing has immense possibility for expansion and exponential multiplication as information is passed from individual to individual on the worldwide web. Read More
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If there's one characteristic that I believe leads to success, it's resourcefulness. Finding a way to get things done is the skill that makes for an effective person—in business and otherwise—and finding that way without throwing money at the problem is often the most effective answer. Read More
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People there are going on about how they “only write for themselves,” and if the reader doesn't get it “it's their problem.” Was I in a creative writing forum? Or maybe over at Robert Bruce's place? Nope. It was a “professional” blogging site. Read More
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There are hundreds, perhaps thousands, of writing guides out there. But in my opinion, none surpass the simple, direct advice of The Elements of Style by William Strunk, Jr. and E.B.White. Read More
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The early days of a blog are the toughest, by far. But they don't have to be. When a blog is still young, just as in childhood, it can be freer, carefree, and fun. Everything is a learning experience. Best yet, a young blog has endless potential. Read More
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Have you ever set aside time to sit down and update your business blog, only to find out you have no idea what to write about? It's easy to talk with customers and answer questions about your areas of expertise; you feel comfortable and competent “talking shop” with colleagues, but writing a blog brings on an intense case of writer's block. Soun Read More
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Well, I'm here to help. As a 'high-functioning geek', I can bridge the gap between the Normal and the SERP-obsessed. Here are my picks for great gifts, in no particular order: Read More
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