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You and your marketing team come up with what you think is a killer hashtag to try to spread the word about something. (Not sure what a hashtag is? It’s a way that you can, by putting the # sign before a word, make it easy for people see the entire public conversation about a topic on Twitter).

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Direct referrals from customers can be awesome and effective marketing strategy for most of businesses. These provide much lower obtainment cost than what customers acquired from the traditional marketing efforts but with higher rate on conversion. Read More

I decided to take today and work what I like to call a relaxed schedule, thanks to my relaxed schedule today I will be ripping through my 2010 blog recap posts in order to make way for some new ish in 2011. I can’t get going on anymore 2010 recap posts until I take a moment to post the top 15 refe Read More

From a sales point of view, it's easy to understand that Value Is A Mystery, after all the only side of value that we know is what we can do, our products, services, capabilities, reputation, and so forth. But until we know how our customer define value, it's a mystery to us. Sure we can approximat Read More

Starting your business is the beginning of an ongoing adventure. Perhaps the one truly great truth about small business ownership or entrepreneurship is that the effort never ends. For this reason, the roundup below is appropriate both for newer entrepreneurs and for small business owners who have Read More

Social Media is not a trend, or a limited phenomenon. This new avenue is changing the face of business marketing, and businesses who do not move quickly will be left behind by their competitors. A lot of people give the impression that social media is easy and free, but that is a misconception. Lik Read More

This is #3 in a series of articles on getting started marketing your business on facebook – a series we’re calling “‘Tis the season to be Social.
As the owner of your very own corner of Facebook Pages, you want to make it stand out from the rest. How can you build your Fanbase through Facebook whe Read More

In my experience, whenever people talk about reaching audiences with social media, inevitably the conversation revolves around B2C marketing. B2B organizations have been slower to embrace the growing power of social media. Read More

Measuring the effectiveness of social media campaigns has been quite a hot topic over the last few years. One of the biggest objections business leaders make about the medium is the difficulty to measure success. Is that really the case?

Using analytics and other measurements, we can get a solid Read More